Trend of Facebook Usage Behavior and Impacts on the Attitudes Amongst Friends in Social Network Circle of Thai Youths: Case Study on College Students
Liengpradit, P. & Sinthupinyo, S. & Anuntavoranich, P.
Abstract:
At the present, there is growing popularity for social network marketing for products and services. However, in order for the advertisemen ts to reach the right target group, the creator must understand the behavior of the consumers well. Bangkok, the capital of Thailand, is one of the cities with the most Facebook users in the world. Therefore it is interesting to explore how the impacts of social network uses affect the behavior of friends in the network, especially for youths aged between 17-22 years. This age group was selected based on the frequency of use which has been increasing while the duration of use is less and the topics of interest are limited to 3-4 topics only. The interactions in the social network are based mainly on personal interest and then there’s the tendency to change their behavior and follow their friends’ after receiving their information. For example, there’s the tendency to follow friends’ movements after seeing what they’ve been doing on their status, from their uploaded pictures or videos, from tags and check-ins at restaurants and even from tags or status updates about movies they are watching.
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APA citation
- Liengpradit, P. & Sinthupinyo, S. & Anuntavoranich, P., 2014. Trend of Facebook Usage Behavior and Impacts on the Attitudes Amongst Friends in Social Network Circle of Thai Youths: Case Study on College Students. International Journal of Social Sciences, III(2), pp.68–80.