30th International Academic Conference, Venice

A PATTERN ANALYSIS OF AESTHETIC EFFECT OF KAMRAN KHAVARANI’S PAINTINGS

SIMIN MOZAYENI , KARL HEINER , PARISA AMIRMOSTOFIAN

Abstract:

We conduct a pattern analysis of the survey of 252 individuals who visited three galleries, one of which was the experimental gallery (Khavarani’s). We consider the before and after moods viewers report for each gallery. Every subject visited three galleries, albeit in different orders. We generate plots for time series for subjects’ scores by gallery. We transform the data into jittered scores to create discernable pattern for each group. Their plots show that for the group of subjects visiting Khavarani’s gallery first, almost every subject experienced an increase in their mood and usually the after mood from the experimental gallery, was their mood before entering the second gallery. Almost always, the subjects’ moods declines while in the second gallery, where they tended to stay when entering the third gallery and for most part they remained while at the third gallery. Subjects visiting the experimental gallery second and those visiting the experimental gallery last had experiences similar to the first group. We consider the pattern also for gender and age groups. We ask if there are relationships between patterns and gender, or age group, or “order.” We organize the data by combination of these variables (64 combinations) and find counts for each combination as in “pivot table.” We report cross tabulation of patterns by Age, Gender and Order. For each, we conduct a χ2 test for independence. For all three, we conclude that they are independent, with high P-values. χ2 for ”order” emphasizes the strong association between “order” and pattern. We clearly see that when a subject visited the experimental gallery first, 31% of the time their mood increased while attending the experimental gallery and then declined while visiting the two subsequent galleries. Forty-eight percent of the time, those visiting the experimental gallery first experienced increased mood in that gallery with mood declining in gallery two and remaining at that declined level while in the third gallery. Finally for order one, 12% of the subjects experience the same mood that they had leaving gallery one while in gallery two and then experience mood decline in gallery three. Essentially, those visiting the experimental gallery first experience increase mood while in that gallery, but eventually their mood declines after leaving Khavarani’s gallery. We reaffirm our previous findings that Khavarani’s paintings have “meditative” effect.

Keywords: Pattern Analysis, Khavarani's Paintings Meditative Effect

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