Proceedings of the 17th International Academic Conference, Vienna

STUDENTS’ PROJECT-BASED LEARNING: LOCAL COMMERCIAL PRODUCTS AND MARKETING MIX

KRONGTHONG KHAIRIREE, CHONNART MEENANUN

Abstract:

This research is a case study that explored the problems and constraints of producing and marketing of local commercial products based on Thai students’ project-based learning in mathematics. This study employed an analysis of components of marketing mix and SWOT analysis of local commercial products using Thai students’ project-based learning. These local commercial products were collected from sample schools in Amnaj Charoen Province, Nan Province, and Payao Province Thailand. The components of marketing mix: 4Ps consisted of product, price, place and promotion, and SWOT analysis matrix strategies were employed to analyzed data. The research findings revealed that project-based learning approach provides opportunities for students to integrate the contents of different subject areas to the production process. However, it did not good enough in business. The factors affecting on local commercial products using the students’ project-based learning were based on their products, prices, places and promotions. These findings showed that local commercial products using Thai students’ project-based learning in mathematics have no brand name, the cost of production per unit is very high, no proper place to sell the products, and not enough promotion. The research findings were in line with the main four elements: 4 Ps of marketing mix theory.

Keywords: students’ project -based learning, local commercial products, marketing mix, SWOT analysis, and SWOT analysis matrix strategies

DOI: 10.20472/IAC.2015.017.041

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