Proceedings of the 22nd International Academic Conference, Lisbon

SMALL BUSINESS MANAGEMENT IN RELATIONSHIPS OF MICRO AND MACRO ENVIRONMENT

ANNA WIŚNIEWSKA-SAŁEK, JOANNA NOWAKOWSKA-GRUNT, ANNA BRZOZOWSKA, ROBERT SAŁEK

Abstract:

Building the economy of a country and its competitive strength on international markets constitutes the determinant of the economic power of globalization. Countries, wishing to take an active part in creating this power must exert impact on their economy in terms of innovation, entrepreneurship and flexibility of management of their business. However, building the economy of the country begins from the bottom, therefore, from the local – regional industry. In Poland, this industry consists in the enterprises of the SME sector, where there predominate small companies that do not have the financial potential e.g. for the development being the result of using modern technologies. The State (the policy run by the authorities) and aid programs of the European Union have a significant share in the development of such companies. However, the progress in business greatly depends on the enterprise itself and, particularly, the strategy selected as the leading one. The paper is an attempt to select factors both from the micro and macro environment. Degree of dependence and impact of these factors on each other/ the company represents valuable information for those managing small businesses. It may constitute the first step towards the decision in what direction the enterprise will develop or if it will be able to satisfy the requirements set e.g. by the external environment.

Keywords: small business, business environment, management

DOI: 10.20472/IAC.2016.022.066

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