Proceedings of the 1st Business & Management Conference, Vienna

SOCIAL NETWORKING ADDICTION: ARE THE YOUTH OF INDIA AND UNITED STATES ADDICTED?

SHIVANI ARORA, DANIEL OKUNBOR

Abstract:

Social Networking is the mainstay that aided the survival of internet during the turbulent times of E-commerce. Internet users stayed glued to social networking websites especially Facebook, which started advertising to them and hence they started buying. The extent of its growth makes it an interesting and unexplored area of research. The advantages it provides are immense and hence it has penetrated into our daily lives, but theres a flip side to it – excessive usage per day; inferiority complex creeping in, when the happening lives of friends and family are portrayed on Facebook, feeling lonely has been cited as a reason leading to the increased use of SN websites, causing more loneliness as the end product; addiction arising out of pleasure, etc. This paper aims to study the Facebook usage pattern of a sample of students from United States and India, and gauge the pattern and relate the same as symptoms of addiction.

Keywords: Facebook, FAD, Social Media ,Social Network/Social Networking, Addiction, Usage, Facebook

DOI: 10.20472/BMC.2015.001.003

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