Proceedings of the IISES Annual Conference, Sevilla, Spain

PRACTICES OF CORPORATE SOCIAL RESPONSIBILITY IN MOROCCO: CASE OF THE SMALL COMPANIES IN THE PROVINCE OF EL JADIDA

LAMIA SABOUR ALAOUI

Abstract:

In Morocco the concept of corporate social responsibility has become present in academic research as in the business world. Each company must integrate in its strategy, the implementation of a societal responsibility approach to attract new national and international market. The big Moroccan companies are aware of the importance of this trend, but this notion is still new for Moroccan SME (small and medium enterprise). The purpose of this article is to determine societal responsibility practices in Morocco and in SMEs in the province of El Jadida in particular. SMEs in this region have an important role in national industrial development. The first part is devoted to defending social responsibility in general and in Morocco in particular. Next, we identify the social responsibility practices that differentiate the Moroccan SME. For the third part we will present the research methodology and show the results obtained from the survey.

Keywords: Corporate social responsibility, SME, development

DOI: 10.20472/IAC.2018.035.036

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