Template-Type: ReDIF-Paper 1.0 Author-Name: Peeraya Arnmanee Author-Name-First: Peeraya Author-Name-Last: Arnmanee Author-Email: peeraya.am@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Sanjai Sangvichien Author-Name-First: Sanjai Author-Name-Last: Sangvichien Author-Email: sanjai.sa@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Title: Customers Satisfaction of Thai Herbal Body Oil Abstract: This research aims 1) to study satisfaction of the customers who use Thai herbal body oil 2) the influence of the demographic factors on the customers' satisfaction. The study was carried out between January and March 2018. This study employed a quantitative research approach. The research sample consisted of 92 customers. A questionnaire was used to collect the data. The data were analyzed by descriptive statistics including frequency, percentage, mean and standard deviation, and inferential statistics. The Research result showed that: 1) the customers were satisfied with the product, the overall satisfaction was rated at a high level; and 2) demographic factors including age, gender, and salary, were found to have an influence on their satisfaction of the product. Length: 6 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 1-6 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=001&rid=10429 File-Function: First version, 2018 Number: 8810429 Classification-JEL: Y80 Keywords: Satisfaction, Herbal, Demographic, Factors Handle: RePEc:sek:iacpro:8810429 Template-Type: ReDIF-Paper 1.0 Author-Name: Ponkrit Chidchob Author-Name-First: Ponkrit Author-Name-Last: Chidchob Author-Email: Ponkrit.ch@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Chuenaarom Chantimachaiamorn Author-Name-First: Chuenaarom Author-Name-Last: Chantimachaiamorn Author-Email: chuenaarom.ch@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Sittichai Thammasane Author-Name-First: Sittichai Author-Name-Last: Thammasane Author-Email: Sittichai.th@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Title: The Use of Line Application as a communication media by the Staff Members of the Graduate School, Suan Sunandha Rajabhat University, Thailand Abstract: This research primarily aims to study the use of Line application to communication among the staff members of the Graduate School of Suan Sunandha Rajabhat University and to examine their satisfaction upon the use of such application. This research was a quantitative research study. The research was carried out between September 2017 and July 2018. The research sample was 40 staff members of the Graduate School. Data were gathered by the use of a questionnaire and analyzed with descriptive statistics including percentage, mean, and standard deviation. The research findings showed that in terms of the main topics of communication, the topics related to the organization was discussed the most via Line application. According to the sample, their opinion upon use of Line application to discuss the information related to the organization was rated at a high level. Special topics of discussion included the development of study program, information on students? registration, research and academic service activities. These discussions were to ensure that the team members would understand the details of these aspects correctly (X? = 3.81). In terms of general information, it was found that the sample rated the use of Line application to discuss general information at the highest level. The topics of discussion included searching for various kinds of knowledge such as food, tourism, and health (X? = 3.91). Moreover, the overall satisfaction upon the use of Line application (i.e. its response, the purpose of using, convenience, speed, accuracy, and communication) was at high level (X? = 3.86). Lastly, the study revealed that staff members with different gender, age, marital status, education level, work position, the faculty they work for differed in their satisfaction on the use of social media with a .01 and .05 level of statistical significance. Length: 6 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 7-12 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=002&rid=10416 File-Function: First version, 2018 Number: 8810416 Classification-JEL: Y80 Keywords: Use of Line Application, Communication, Staff Members Handle: RePEc:sek:iacpro:8810416 Template-Type: ReDIF-Paper 1.0 Author-Name: Nattarikarn Kaewkorathr Author-Name-First: Nattarikarn Author-Name-Last: Kaewkorathr Author-Email: nattarikarn.ka@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Thanasuwit Thabhiranrak Author-Name-First: Thanasuwit Author-Name-Last: Thabhiranrak Author-Email: sthabhiran@hotmail.com Author-Workplace-Name: Suan Sunandha Rajabhat University Title: Marketing Mix factors influencing the behavior to buying healthy supplementary foods of the customer in Pathumthani Province Abstract: This Research aims to studied Marketing mix factors influencing the behavior to buying healthy supplementary foods of the customer in Pathumthani Province that consist of individual factor, marketing mix factor and behavior to buying healthy supplementary foods of the customer in Pathumthani Province.The research result showed that almost of the sampling are female who has between 25-30 years old. Almost of them were graduated in bachelor degree, them career are government or state enterprise personal and has has income per month between 15001-20000 baht. Marketing mix factor which are price, product and promotion found that in the highest level. In the other hand, Place strategy, personal, physical and process factors showed that all in high level. Hypothesis testing result found that 1. Sex, Age, Education, Career and Salary per month are related with behavior to buying healthy supplementary foods and also to rely on hypothesis with statistic significant at .05. 2. In the holistic of Marketing mix factors are related with behavior to buying healthy supplementary foods and also to rely on hypothesis with statistic significant at 0.05. 3. Marketing mix factors are related with behavior to buying healthy supplementary foods and also to rely on hypothesis with statistic with statistic significant at 0.05. Length: 6 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 13-18 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=003&rid=10428 File-Function: First version, 2018 Number: 8810428 Classification-JEL: Y80 Keywords: Marketing mix , Healthy supplementary foods, Factor influencing the behavior Handle: RePEc:sek:iacpro:8810428 Template-Type: ReDIF-Paper 1.0 Author-Name: Kritsada Kamonsarn Author-Name-First: Kritsada Author-Name-Last: Kamonsarn Author-Email: kritsada.ka@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Kirk Roger Person Author-Name-First: Kirk Roger Author-Name-Last: Person Author-Email: Kirkroger.pe@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Title: Factors Affecting the Duration Time of Study and Success in Graduation of the Postgraduate Students: A Case of the Postgraduate students in the Linguistics Program, Suan Sunandha Rajabhat University. Abstract: The primary objective of this study was to examine the factors affecting the duration time of study of the postgraduate students in the Linguistics program of Suan Sunandha Rajabhat University. The population of this research were the second to the forth batches of students in the program. The respondents were 18 students. A quantitative research approach was employed in this study. The data collection was conducted between February and September 2017. A questionnaire was used as a data collection tool. The collected data were then analyzed with descriptive statistics including percentage, mean, standard deviation, t-test, and F-test with a .05 level of statistical significance. The research findings revealed that factors influencing the duration time of study and success in graduation of the students were overall rated at the highest level. These factors, sorted in a descending order, included the thesis advisors (being rated at the highest level), the program content and teaching and learning activities (being rated at the highest level); and characteristics of the students (being rated at a high level). Moreover, the students? demographic data including students? gender, status, and average income per month were also found to affect their duration time of study and the success in graduation. Specifically, students aged between 20-40 years old were likely to be graduated with a shorter period of time, as compared to those aged between 41-60 years. Additionally, students who worked in universities in the Rajabhat system were likely to be graduated with a shorter period of time than those who worked in schools. Length: 6 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 19-24 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=004&rid=10419 File-Function: First version, 2018 Number: 8810419 Classification-JEL: Y80 Keywords: Factors Affecting the Duration Time of Study, Graduation, Postgraduate Students Handle: RePEc:sek:iacpro:8810419 Template-Type: ReDIF-Paper 1.0 Author-Name: Suwannee Kirahat Author-Name-First: Suwannee Author-Name-Last: Kirahat Author-Email: suwannee.ki@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Nopadol Burananuth Author-Name-First: Nopadol Author-Name-Last: Burananuth Author-Email: nopadol.bu@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Title: Factors Influencing a Decision to Choose a University: A Case of Suan Sunandha Rajabhat University Abstract: The main objective of this research was to study the potential students? decision to choose a university for their education. This study used Suan Sunandha Rajabhat University, Bangkok, Thailand as a case study as the university has been ranked as the best university in the Rajabhat system for many years. A quantitative research methodology approach was employed in this study. The research sample consisted of 400 high school students in Bangkok. Data were collected with the use of a questionnaire and analyzed with descriptive statistics. The research findings showed that the main reason that made the respondents choose to study at this university was its reputation as the best university in the Rajabhat system. This reason was rated the highest level. This was followed by the number of students in the undergraduate and postgraduate programs. Length: 5 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 25-29 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=005&rid=10426 File-Function: First version, 2018 Number: 8810426 Classification-JEL: Y80 Keywords: Students, Decision-making, University Handle: RePEc:sek:iacpro:8810426 Template-Type: ReDIF-Paper 1.0 Author-Name: Kanitha Krittapaka Author-Name-First: Kanitha Author-Name-Last: Krittapaka Author-Email: raweewan.pr@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Assistant Professor Dr. Chuenaarom Chantimachaiamorn Author-Name-First: Assistant Professor Dr. Chuenaarom Author-Name-Last: Chantimachaiamorn Author-Email: Chuenaarom.ch@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Title: A Study of Guidelines for the Development of Public Relations Media Used by the Graduate School, Suan Sunandha Rajabhat University, Thailand Abstract: The objectives of this research were to: 1) study guidelines for developing public relations media to promote the Graduate School of Suan Suanandha Rajabhat University, Thailand; and 2) examine the postgraduates? opinion towards these public relations media. A quantitative research methodology was employed in this study. The respondents in the study were 200 lecturers, students, and staff of the Graduate School. A questionnaire was used as a data collection tool. Data were analyzed with descriptive statistics including percentage, mean, and standard deviation. The research findings revealed that the guidelines for developing the public relations media were that: 1) appropriate media used to distribute news and related information included a website, and big billboards; 2) design and presentation of the media had to be interesting ( = 3.68); 3) content of the media was correct and up-to-date ( = 3.72); there were sufficient media for the distribution of news and related information ( = 3.64); fonts and pictures used in the media were attractive ( = 3.64); the media allowed audients to gain access to the information easily ( = 3.45); the content of the media was easy to understand ( = 3.42). Moreover, the respondents had very positive opinion towards public relations media used by the Graduate School. Their opinion was rated at a high level ( = 4.40) . The factors influencing the opinion, sorted in a descending order, include pictures used in the media being clear ( = 4.83), the position of pictures being attractive, their color being consistent with the content, and text used being easy to read ( = 4.75), and the design of each page of media being related to each other ( = 4.58). Length: 6 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 30-35 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=006&rid=10415 File-Function: First version, 2018 Number: 8810415 Classification-JEL: Y80 Keywords: Public Relations Media, Guidelines, the Graduate School Handle: RePEc:sek:iacpro:8810415 Template-Type: ReDIF-Paper 1.0 Author-Name: Sasipen Krutchangthong Author-Name-First: Sasipen Author-Name-Last: Krutchangthong Author-Email: sasipen.kr@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Vichai Chokevivat Author-Name-First: Vichai Author-Name-Last: Chokevivat Author-Email: vichai.ch@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Title: The study of customer satisfaction with Herbal Hair Serum in Using the Service at Applied Thai Traditional Medicine Clinic in Bangkok, Thailand Abstract: This Research aims to study the satisfaction with Herbal Hair Serum on the customer?s decision to use the Service at Applied Thai Traditional Medicine Clinic in Bangkok, Thailand and how the customers? demographic background affected their satisfaction. A quantitative research methodology. The period of study was between February and March 2018. The research sample consisted 80 customers on using the service at Applied Thai Traditional Medicine Clinic, obtained by simple random sampling. A questionnaire was used as a tool to collect the data. The data were then analyzed by descriptive and inferential statistics. The research results showed that demographic factors including: age, gender, and salary were found to have an influence on their product satisfaction. And the customers were satisfied with overall a most level. Length: 6 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 36-41 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=007&rid=10430 File-Function: First version, 2018 Number: 8810430 Classification-JEL: Y80 Keywords: Satisfaction; Service; Herbal; Demographic factors; Customers Handle: RePEc:sek:iacpro:8810430 Template-Type: ReDIF-Paper 1.0 Author-Name: Kanokporn Leksung Author-Name-First: Kanokporn Author-Name-Last: Leksung Author-Email: raweewan.pr@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Sudawan Somjai Author-Name-First: Sudawan Author-Name-Last: Somjai Author-Email: kanokporn.le@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Title: Job Satisfaction, Job Motivation, and Efficiency in Work Performance of the Hotel Employees: A Case of Thainum Riverside Hotel, Thailand Abstract: The main objectives of this research were to study job satisfaction, job motivations, and efficiency in work performance of employees in the Thainum Riverside Hotel, Thailand and to analyze their demographic profile on their job satisfaction, job motivations, and efficiency in work performance. This study employed a quantitative research methodology. A questionnaire was used to collect the data. The collected data were then analyzed with descriptive analysis including frequency, percentage, mean, standard deviation, and t-test. The sample included 100 employees of the Thainum Riverside Hotel. The research findings showed that the overall satisfaction of the employee on their job was at a high level and their satisfaction on the rate of remuneration was rated the highest, followed by that on superordinate, and the characteristics of their job. In terms of their job motivation, it was found that their motivation was at a high level. The most rated motivation was the unique characteristics of their job, followed by incentives and benefits. As for the efficiency in their work performance, the findings indicated that the work performance of these employees were high. This was evidenced from the compliments from colleagues and superordinate and the achievement of the goals. Length: 6 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 42-47 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=008&rid=10437 File-Function: First version, 2018 Number: 8810437 Classification-JEL: Y80 Keywords: Job Satisfaction, Job Motivations, Efficiency in Work Performance Handle: RePEc:sek:iacpro:8810437 Template-Type: ReDIF-Paper 1.0 Author-Name: Chutima Mingkhwansakul Author-Name-First: Chutima Author-Name-Last: Mingkhwansakul Author-Email: chutima.mi@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Duangsamorn Rungsawanpho Author-Name-First: Duangsamorn Author-Name-Last: Rungsawanpho Author-Email: duangsamorn.ru@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Title: Quality of Service of Hotel and Lodging Businesses in Samutsongkram Province, Thailand Abstract: The objectives of this study were to examine the level of the quality of Service of the hotel and lodging businesses in Samutsongkram province, Thailand to develop the guidelines for the development of their quality of service. The period of study was between October and November 2017. This study suggests that the entrepreneurs of the hotel and lodging businesses should focus on providing continuously development programs for their staff members. They should also utilize modern technologies in enhancing their service in all aspects to maximize the customer satisfaction. Length: 7 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 48-54 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=009&rid=10431 File-Function: First version, 2018 Number: 8810431 Classification-JEL: Y80 Keywords: Quality of service; hotel and lodging businesses; Samutsongkram province Handle: RePEc:sek:iacpro:8810431 Template-Type: ReDIF-Paper 1.0 Author-Name: Treenuch Numsimok Author-Name-First: Treenuch Author-Name-Last: Numsimok Author-Email: treenuch.na@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Adisai Thovicha Author-Name-First: Adisai Author-Name-Last: Thovicha Author-Email: adisai.th@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Narong Kulnides Author-Name-First: Narong Author-Name-Last: Kulnides Author-Email: Narong.ku@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Title: Students? Satisfaction on the Learning and Teaching Management of Suan Sunandha Rajabhat University, Thailand Abstract: This research aims to study and compare students? satisfaction on the learning and teaching management of Suan Sunandha Rajabhat University, Thailand according to their demographic profile. The research population were students of Suan Sunandha Rajabhat University. The sample was selected via stratified sampling. As a result, 412 students were selected. A questionnaire was used as a data collection method. Collected data were analyzed with descriptive statistics including number, percentage, standard deviation, t-test, and ANOVA with a .05 level of statistical significance. The research findings showed that the students? overall satisfaction on the learning and teaching management was at a high level. When considering at each dimension of the satisfaction, each of the aspects was also rated at a high level. Satisfaction on the teachers was the highest, compared to other dimension, followed by contents of the curriculum, learning and teaching, establishment, environment, and students respectively. Moreover, it was also found that students with different gender tended to have no difference in their satisfaction, both in terms of the overall satisfaction and each dimension of the satisfaction. However, students with different years of study and faculties tended to be different in their satisfaction with a .05 level of statistical significance. Length: 6 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 55-60 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=010&rid=10423 File-Function: First version, 2018 Number: 8810423 Classification-JEL: Y80 Keywords: Satisfaction, Management, Learning and Teaching Handle: RePEc:sek:iacpro:8810423 Template-Type: ReDIF-Paper 1.0 Author-Name: Tawatpupisit Pattaradapa Author-Name-First: Tawatpupisit Author-Name-Last: Pattaradapa Author-Email: tawatpupisit.pa@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Worathep Narkwong Author-Name-First: Worathep Author-Name-Last: Narkwong Author-Email: worathep.na@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Nutcha Phasuk Author-Name-First: Nutcha Author-Name-Last: Phasuk Author-Email: nutcha.ph@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Title: Satisfaction of Graduate School Students toward access on the Graduate School website of Suan Sunandha Rajabhat University Abstract: This research aims to: studied the satisfaction level of graduate school students toward access on Graduate School website of Suan Sunandha Rajabhat University. This study used a quantitative research approach. The research sample consisted of 132 individuals including graduate and post graduate students of Suan Sunandha Rajabhat University. The sample was obtained by simple random sampling. A questionnaire was used as a data collection method. The data were then analyzed by descriptive and inferential statistics. The research results showed that: the sampling has knowledge and understand on computer in middle level. In the same time, satisfaction level of these students almost to access on Graduate School website of Suan Sunandha Rajabhat University in middle level. The sampling satisfaction to access the information from graduate school in middle level. But satisfaction on the public relation in high level. And satisfaction on academic data in high level. Moreover, other information such as web board or recommendation almost in middle level of the satisfaction. Conclude that in the holistic, almost of the samplings to access this website are in middle level. Length: 7 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 61-67 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=011&rid=10436 File-Function: First version, 2018 Number: 8810436 Classification-JEL: Y80 Keywords: Satisfaction, Graduate students, Graduate School, Suan Sunandha Rajabhat University Handle: RePEc:sek:iacpro:8810436 Template-Type: ReDIF-Paper 1.0 Author-Name: Watsana Phetchara Author-Name-First: Watsana Author-Name-Last: Phetchara Author-Email: raweewan.pr@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Natnicha Hasoontree Author-Name-First: Natnicha Author-Name-Last: Hasoontree Author-Email: natnicha.ha@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajaphat University Title: Customers? Opinion on the Service Quality of the Currency Exchange Service Abstract: The aims of the research were to study the opinion of customers on the service quality of currency exchange business and to compare the opinion of customers with different demographic profile including gender, age, education level, career, and average income per month. A quantitative research was employed in this research. The research sample consisted on 400 customers who had an experience of using the service of the currency exchange service. A questionnaire was used as a data collection tool. The collected data were analyzed with descriptive statistics including frequency, percentage, standard deviation, t-test, One-Way ANOVA with a .05 level of statistic significance. The findings of the research showed that based on the opinion of the customers, they viewed that the overall service quality of currency exchange business was at a high level. When considering at each dimension of the service quality including the service venue, the service procedures, and the service providers, the customers also viewed that each of these dimensions were also at a high level. Moreover, it was also found that customers with different gender were likely to have no difference in their opinion on the service quality whereas those with different age, career, education level and average income per month tended to have different opinion on the service quality with a .05 level of statistical significance. Length: 6 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 68-73 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=012&rid=10438 File-Function: First version, 2018 Number: 8810438 Classification-JEL: Y80 Keywords: Service Quality, Exchange Currency Business, Customers Handle: RePEc:sek:iacpro:8810438 Template-Type: ReDIF-Paper 1.0 Author-Name: Raweewan Proyrungroj Author-Name-First: Raweewan Author-Name-Last: Proyrungroj Author-Email: raweewan.pr@ssru.ac.th Author-Workplace-Name: Suan Sunanda Rajabhat University Title: Voluntourism as a Pro-Poor Tourism: A Case of Volunteer Tourism in Thailand Abstract: Volunteer tourism or voluntourism is a relatively new form of tourism which is viewed as a means for poverty reduction or an approach for pro-poor tourism in the developing countries. The primary aim of this research was to examine the role of volunteer tourism in poverty alleviation. It employed an interpretive paradigm utilizing qualitative data collection methods including semi-structured interviews and participant observation. The informants included twelve volunteer tourists who were on a working vacation in Thailand, and fifteen local residents in Thailand in the communities where volunteer tourism activities took place. The findings of the research indicate that in the point of view of both the volunteer tourists and the local residents, volunteer tourism could be used as an effective means to help reduce the state of poverty in the local communities. Specifically, volunteer tourism activities helped transfer of wealth as well as better skills and knowledge from rich or developed countries to poor or developing countries. It was also perceived as a means for providing unfortunate local people with an opportunity to learn English which will enable to have a better life in the future. The research findings provide tourism practitioners, especially those related to volunteer tourism, with insights on how to organize volunteer tourism in the way that that poor people can truly benefit from such tourism activity. Length: 6 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 74-79 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=013&rid=10411 File-Function: First version, 2018 Number: 8810411 Classification-JEL: Y90, A10 Keywords: Volunteer Tourism, Pro-Poor Tourism, Poverty Reduction Handle: RePEc:sek:iacpro:8810411 Template-Type: ReDIF-Paper 1.0 Author-Name: Suwannee Punsiri Author-Name-First: Suwannee Author-Name-Last: Punsiri Author-Email: suwannee.pu@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Assistant Professor Dr. Chuenaarom Chantimachaiamorn Author-Name-First: Assistant Professor Dr. Chuenaarom Author-Name-Last: Chantimachaiamorn Author-Email: Chuenaarom.ch@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Title: The Application of Power BI in Planning for New Students Application in the Post-graduate Programs of Suan Sunandha Rajabhat University, Thailand Abstract: The primary objective of this research was to develop the decision support system for the Academic Section that helps with new student admission in the post-graduate programs of the Graduate School, Suan Sunandha Rajabhat University, Thailand. This decision support system is expected to help in the analysis of the possibility of the program application and it also provides clear guideline for related staff members to work. Moreover, it can help with the development and modification of the marketing strategies so that the university can compete with other universities more efficiently. In conducting this research, students? information in each program from the registration section of the Graduate School as well as the Academic Service Department of the university between 2013-2017 was gathered. The decision system was developed by utilizing Microsoft SQL Server 2016 which was used to collect and stored the students? information. Apart from that SQL Server Business Intelligence Development Studio in the part of Integration Service was used to retrieve, modify and enter the data in the ETL process. Then, the data were examined for their relationship via Analysis Service. The result of this research was a data cube in which multiple dimensions of information can be retrieved and the Business Intelligence Program, known as ?Power BI? which could present report in a form of a dashboard via internet. With these innovations, the university administrators could view the overall data. This study also evaluated satisfaction towards the use of this program from ten users and found that they were satisfied with its capability in supporting the decision, its accuracy and its function. The overall satisfaction was rated at a high level with a mean score of 4.07 and standard deviation of 0.64. Length: 6 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 80-85 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=014&rid=10427 File-Function: First version, 2018 Number: 8810427 Classification-JEL: Y80 Keywords: Database, Business Intelligence Handle: RePEc:sek:iacpro:8810427 Template-Type: ReDIF-Paper 1.0 Author-Name: Duangsamorn Rungsawanpho Author-Name-First: Duangsamorn Author-Name-Last: Rungsawanpho Author-Email: duangsamorn.ru@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Title: Influence of Corporate Culture on the Employees? Work Performance of Eldercare Service Business Abstract: The purposes of this research were to: 1) investigate the attitude level of employee towards the corporate culture on eldercare service business; and 2) examine the influence of the corporate culture on work performance of the employees of eldercare service business. This study utilized a quantitative research approach. The research sample consisted of 400 employees of eldercare service business in Bangkok and metropolitan. The sample was obtained by systematic sampling. The study was carried out between April and June, 2018. The research instrument was a questionnaire. Data were analyzed by descriptive statistics including mean, and standard deviation and a structural equation model. The result of this research showed that: 1) the overall attitudes of employee towards the corporate culture on eldercare service business were rated at a high level, and when considering each dimension of their attitudes including the attitudes on long term orientation was found to have the highest mean score, followed by protection of their own right, participation as a group member, and performance orientation, each of which was rated at a high level. In terms of employees? overall work performance, it was also rated at a high level, and when considering each dimension, organizational loyalty had the highest mean score, followed by willingness for cooperation and efficiency in work performance respectively.; and 2) the corporate culture had a direct influence on the employees? work performance with a .05 level of statistical significance. This research can be used as a guideline for the elderly care service business to determine the appropriate organizational culture for long-term loyalty to the employees. Length: 6 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 86-91 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=015&rid=10414 File-Function: First version, 2018 Number: 8810414 Classification-JEL: Y80 Keywords: Corporate culture, Employees? Work Performance, Eldercare Service Business Handle: RePEc:sek:iacpro:8810414 Template-Type: ReDIF-Paper 1.0 Author-Name: Phenphak Sawang Author-Name-First: Phenphak Author-Name-Last: Sawang Author-Email: phenphak.sa@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Nopadol Burananuth Author-Name-First: Nopadol Author-Name-Last: Burananuth Author-Email: nopadol.bu@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Metha Harimtepathip Author-Name-First: Metha Author-Name-Last: Harimtepathip Author-Email: metha.ha@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Title: Public Expectation towards Social Development of Khok Prong Sub-District, Wichian Buri District, Phetchabun Province, Thailand Abstract: The research aims to: 1) study expectation of people towards social development of Khok Prong Sub-District, Wichian Buri District, Phetchabun Province, Thailand; and 2) to compare the expectation of people with different demographic profile. This study is a quantitative research. The research sample consisted of 400 respondents. A questionnaire was used to collect the data. The questionnaire consisted of 3 parts including the first part which aimed to gain the respondents? demographic information, the second part which focused on examining the expectation of people towards social development and the second part which aimed to examine, and the third part emphasized the opinion and suggestions of people towards social development of the study site. Collected data were analyzed with descriptive statistics including frequency, percentage, mean, standard deviation, t-test, and One-Way ANOVA with a .05 level of statistical significance. In terms of the sample?s profile, most of them were female, around 31-40 years old, graduated in a primary school level or lower, married, and worked as a farmer with average income per month of 5,000 Baht or lower. Moreover, the research findings showed that the respondents? overall expectation towards social development of the study site was rated at a high level. Additionally, the respondents with different gender, age, education level, and career were likely to be differ in their opinion towards social development of the study site with a .05 level of statistical significance whereas those with different marital status and income were found to have no difference in their opinion. Length: 6 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 92-97 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=016&rid=10422 File-Function: First version, 2018 Number: 8810422 Classification-JEL: Y80 Keywords: Public Expectation, Social Development Handle: RePEc:sek:iacpro:8810422 Template-Type: ReDIF-Paper 1.0 Author-Name: Wimonpak Seuaudomnan Author-Name-First: Wimonpak Author-Name-Last: Seuaudomnan Author-Email: wimonpak.se@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: sukonth Khruanamkham Author-Name-First: sukonth Author-Name-Last: Khruanamkham Author-Email: sukonth@gmail.com Author-Workplace-Name: Suan Sunandha Rajabhat University Title: Readers? Satisfaction towards the Access to the On-line Graduate School Journal of Suan Sunandha Rajabhat University Abstract: This research aimed to study profile and satisfaction of readers towards the accessibility of the on-line Graduate School Journal of Suan Sunandha Rajabhat University and to study problems and suggestions for the access to this journal. This research utilized a quantitative research methodology. The sample consisted of 200 respondents. Data were collected with a mean of a questionnaire. Descriptive statistics were used to analyzed the collected data. The research findings indicated that most of the readers of the on-line journal were female postgraduate students of the universities, aged between 25-30 years old. Their average satisfaction was 4.18 out of 5 which means that their overall satisfaction was at the highest level. Moreover, it was also found that the readers? satisfaction depended on the fact that: (1) the content of the journal?s website covering all the needed information and being updated continuously; (2) full research papers enabling downloaded in a form of electronic files fast and easily; and (3) the information displayed on the journal?s website being clear, correct, reliable and up-to-date. The mean scores of these three factors were 4.27, 4.25, and 4.22 respectively. Length: 5 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 98-102 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=017&rid=10412 File-Function: First version, 2018 Number: 8810412 Classification-JEL: A10 Keywords: Satisfaction, On-line Journal, Readers Handle: RePEc:sek:iacpro:8810412 Template-Type: ReDIF-Paper 1.0 Author-Name: Kanthanut Sinsomboon Author-Name-First: Kanthanut Author-Name-Last: Sinsomboon Author-Email: kanthanut.si@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Sansanee Jasuwan Author-Name-First: Sansanee Author-Name-Last: Jasuwan Author-Email: sansanee.ja@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Title: Factors Influencing the Retention of the Staff Members of the Graduate School, Suan Sunandha Rajabhat University, Thailand Abstract: This study aims to study the retention of the staff members of the Graduate School of Suan Sunandha Rajabhat University by examining the relationship between the staff members? satisfaction with the work and the retention of these staff members. This research was a quantitative research. The sample consisted of 40 staff members of the Graduate School. The study was carried out between September 2017 and July 2018. Data were collected via a mean of a questionnaire and analyzed with descriptive statistics including percentage, mean, standard deviation, Pearson?s Correlation Coefficient, and multivariate statistics. According to the sample? profile, it was found that most of them were female (86.11 %), aged between 26-30 years old (48.14%), had worked for 3-4 years (4.52%). The research findings showed that overall, the staff members were satisfied with their work at the Graduate School. Their satisfaction was rated at a moderate level ( =3.55). When considering at each aspect of their satisfaction with their work, it was found that these staff were happy with their relationship in the organization and freedom at work. Moreover, this study concludes that the staff members? overall satisfaction with work had a relationship with their retention which was consistent with the research hypothesis. However, when examining at each aspect of their satisfaction, it was found that satisfaction on works, freedom at work, job characteristics, organization policies, and relationship within the organization had a positive relationship with their retention. Additionally, the staff?s satisfaction on compensation and benefits had no relationship with their retention and commitment to the organization (x¯=3.89). The study also concluded that the staff?s commitment to the organization could predict their retention by 24.3 percent. Length: 6 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 103-108 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=018&rid=10417 File-Function: First version, 2018 Number: 8810417 Classification-JEL: Y80 Keywords: Factors Influencing the Retention, Staff members of the Graduate School Handle: RePEc:sek:iacpro:8810417 Template-Type: ReDIF-Paper 1.0 Author-Name: Kulpatsorn Sriboonpeng Author-Name-First: Kulpatsorn Author-Name-Last: Sriboonpeng Author-Email: kulpatsorn.sr@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Thanasuwit Thabhiranrak Author-Name-First: Thanasuwit Author-Name-Last: Thabhiranrak Author-Email: sthabhirun@hotmail.com Author-Workplace-Name: Suan Sunandha Rajabhat University Title: Factor Influencing a Decision in Studying in the Master of Business Administration Program of Suan Sunandha Rajabhat University Abstract: This research aims to study a desire to study in the Master of Business Administration Program of Suan Sunandha Rajabhat University as well factors influencing the students? decision. The findings from this research can be beneficial for the university and other related administrators and personnel in that they can serve as valuable information in planning and developing marketing and public relation strategies for the program more effectively. The findings can also be used as information to encourage and fulfill the desire of the potential students of the Master of Business Administration Program. This research employed a quantitative research methodology. The sample consisted of 100 respondents who lived in Bangkok Metropolitan. Data were collected with the use of a questionnaire and then analyzed with descriptive statistics. The study was carried out for the period of 10 months between October 2017 and July 2018. The research findings showed that overall, the independent variables influencing the potential students? decisions to choose the program were rated the highest level. These independent variables or the factors influencing the decision included, sorted in a descending order, image of the university, fee, promotional activities, curriculums and teaching and learning activities, and location of the university. It was also found that Suan Sunandha Rajabhat University was reputable for its high standard in education among students and people therefore there were many people interested to study there. Length: 6 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 109-114 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=019&rid=10421 File-Function: First version, 2018 Number: 8810421 Classification-JEL: Y80, L, Lrtic Keywords: Decision Making; Business Administration; Further Study Handle: RePEc:sek:iacpro:8810421 Template-Type: ReDIF-Paper 1.0 Author-Name: Paweena Sribunrueng Author-Name-First: Paweena Author-Name-Last: Sribunrueng Author-Email: raweewan.pr@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Krit Chaisangduean Author-Name-First: Krit Author-Name-Last: Chaisangduean Author-Email: Krit.ch@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Title: Working Environment and Motivations Effecting the Efficiency in Employees' Work Performance: A Case of a Textile and Clothing Industrial Factory in Thailand Abstract: The primary aim of this research was to study the influence of working environment and employees? motivation on the efficiency of their work performance. This research used a quantitative research approach. The research sample was 400 employees of a textile and clothing industrial factory in Thailand. The study was undertaken between June 1 and August 31, 2018. A questionnaire was used as a data collection tool. The collected data were then analyzed with descriptive statistics including frequency, percentage, and multiple linear regression. In terms of the sample?s profile, most of them were female, between 20-30 years old, single, graduated below the undergraduate level, had working for more than 10 years, received around 15,001-20,000 bath per month. The research findings showed that these employees viewed that the overall working environment was significant for them. When considering at each aspect of the working environment, it was found that the each of the factors including the design of the working environment, structure of the office buildings, work structure, the efficient design of equipment and machines, safety and sanitation of working place, and process, was rated at a high level. As for the employees? motivation, it was found that the overall motivation, and each aspect of motivation including organizational policies and management, working condition, salary, job responsibilities, and progress in work were rated at a high level as well. The results of the hypothesis testing showed that working environment in the aspect of design of the working environment and safety and sanitation of the working place had an influence on the efficiency of the employees? work performance in terms of the quality of the outcome of work. Length: 6 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 115-120 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=020&rid=10420 File-Function: First version, 2018 Number: 8810420 Classification-JEL: Y80 Keywords: Working Environment, Motivations to Work, Efficiency in Work Performance Handle: RePEc:sek:iacpro:8810420 Template-Type: ReDIF-Paper 1.0 Author-Name: Thongchai Surinwarangkoon Author-Name-First: Thongchai Author-Name-Last: Surinwarangkoon Author-Email: thongchai.su@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Sutha Pongthawornpinyo Author-Name-First: Sutha Author-Name-Last: Pongthawornpinyo Author-Email: sutha.po@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Title: Enhancing the Competitiveness of E-commerce in Bangkok, Thailand Abstract: The objectives of this research were to study the current use of e-commerce in business and to find the guidelines for enhancing the competitiveness of e-commerce for businesses. This research employed quantitative and qualitative research methodologies. The research samples were 400 customers in e-commerce in Bangkok, Thailand. These samples were collected by simple random sampling method. The research tool for data collection was a questionnaire. Data were analyzed in terms of percentage, mean and standard deviation. The researcher also conducted interviews with 5 executives and computer staffs of e-commerce organizations in Bangkok, Thailand. They were selected by purposive sampling. The research result revealed that enhancing the competitiveness of e-commerce business were as follows: 1) e-commerce organizations must set up clear policies for e-commerce business, 2) appropriate marketing and promotions of e-commerce must be reviewed and improved, 3) good system security must be determined, and 4) modern technology must be applied for e-commerce, continuously. Length: 5 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 121-125 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=021&rid=10435 File-Function: First version, 2018 Number: 8810435 Classification-JEL: Y80 Keywords: Enhancing, competitiveness, e-commerce Handle: RePEc:sek:iacpro:8810435 Template-Type: ReDIF-Paper 1.0 Author-Name: Warapong Thakanun Author-Name-First: Warapong Author-Name-Last: Thakanun Author-Email: warapong.th@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Pramsuk Huanprapai Author-Name-First: Pramsuk Author-Name-Last: Huanprapai Author-Email: Pramsuk.hu@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Title: Thai Massage Service Behavior in Ratchaburi, Thailand Abstract: This research aims to study: 1) the demographic factors influencing the customers? decision and behavior to use the service of Thai massage in Ratchaburi, Thailand; and 2) the influence of service marketing mix factors on the customers? decision. The study was carried out between May and August 2017. This study employed a quantitative research methodology. The research sample consisted of 400 individuals who had experiences in using Thai massage services in Ratchaburi. A questionnaire was used to collect the data. The data were analyzed by descriptive statistics including frequency, percentage, mean and standard deviation, and inferential statistics. The Research result showed that 1) customers? decision and their behavior to use the service of Thai massage was influenced by age, occupation, average income per month, and education level; 2) service marketing mix that had an effect on the customer decision and behavior to use the service of Thai massage included, sorted in a descending order, product, process, price, place, personnel, promotion, and physical attributes. Length: 7 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 126-132 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=022&rid=10432 File-Function: First version, 2018 Number: 8810432 Classification-JEL: Y80 Keywords: Service Quality, Customer Expectation, International Tourists Handle: RePEc:sek:iacpro:8810432 Template-Type: ReDIF-Paper 1.0 Author-Name: Kedsara Tripaichayonsak Author-Name-First: Kedsara Author-Name-Last: Tripaichayonsak Author-Email: kedsara.tr@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Nutcha Phasuk Author-Name-First: Nutcha Author-Name-Last: Phasuk Author-Email: nutcha.ph@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Title: Graduate Qualifications of Graduate School, Suan Sunandha Rajabhat University for National Qualifications Framework for Higher Education in Thailand Abstract: Graduate Qualifications of Graduate School, Suan Sunandha Rajabhat University for National Qualifications Framework for Higher Education (TQF: HEd.) was survey research. The purposes of this research was to study the qualifications of graduate students for Thai Qualifications Framework for Higher Education which graduated in the academic year 2016. Population were 79 employers, questionnaire with 5 domains 5 rating scales and open end. Statistics were percentage, mean and standard deviation. This research found that the levels of employers satisfaction for graduate students in overall were highest. The sequences of 5 domains were intelligence skills, morale and ethics, knowledge, interpersonal skills and responsibility, numerical analysis skills communication and information technology skill with average 4.73, 4.67, 4.62, 4.56 and 4.52 respectively. Length: 6 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 133-138 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=023&rid=10434 File-Function: First version, 2018 Number: 8810434 Classification-JEL: Y80 Keywords: Graduate Qualifications, Qualifications Framework, Higher Education Handle: RePEc:sek:iacpro:8810434 Template-Type: ReDIF-Paper 1.0 Author-Name: Sawanee Trirutrungsi Author-Name-First: Sawanee Author-Name-Last: Trirutrungsi Author-Email: sawanee.tr@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Thanasuwit Thabhiranrak Author-Name-First: Thanasuwit Author-Name-Last: Thabhiranrak Author-Email: sthabhiran@hotmail.com Author-Workplace-Name: Suan Sunandha Rajabhat University Title: ?The Factors Affecting Decision on Selecting Pet Shop in Bangkok Abstract: The main aim of this study were to examine customer behavior in using service of a pet shop and to investigate the influence of marketing mix on such decision. This research employed a quantitative research methodology. The sample included 100 residents in Bangpath District, Bangkok. A questionnaire was used to collect the data. Data were analyzed with descriptive statistics. In terms of the respondents? profile, most of them were single, female, between 23 - 30 years old, graduated with undergraduate level. They were students, and gained an average income of 15,000-20,000 Baht. The research findings showed that most of the respondents had only one dog or cats and dogs appeared to be a favorite pet. The respondents had taken care them for around two years to be a friend when they felt lonely and to protect their house. The respondents? parents had an influence on their decision to select a pet shop. The most frequent used service from the pet shop was hair cutting. The most purchased products were snacks. They knew the pet shop from the shop?s staff members and their own friends. They normally used the service around twice a month and paid around 1,501-3,000 Baht. The main reason to select the shop was its location which was convenient to reach. They preferred to have a stay-over service for their pets the most. In terms of the influence of the marketing mix on their decision, the most influencing factor was personnel which was followed by process, price, place or distribution channel, physical attributes design and presentation, promotion, and product respectively. Length: 5 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 139-143 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=024&rid=10425 File-Function: First version, 2018 Number: 8810425 Classification-JEL: Y80 Keywords: Pet Shop, Marketing Mix, Customer Behavior, Decision-Making Handle: RePEc:sek:iacpro:8810425 Template-Type: ReDIF-Paper 1.0 Author-Name: Kanjana Watthanasirikulchai Author-Name-First: Kanjana Author-Name-Last: Watthanasirikulchai Author-Email: kanjana.ku@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Nopadol Burananuth2 Author-Name-First: Nopadol Author-Name-Last: Burananuth2 Author-Email: nopadol.bu@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Title: Organization Management of the Sub-district Administrative Organization in Huay Yod District, Trang Province, Thailand Based on Good Governance Abstract: The main objectives of this research were to: 1) study the opinion level of the officers on the organization management of the sub-district administrative organization in Huay Yod District, Trang Province based on good governance; and 2) to compare the opinion of these officers. A quantitative research methodology was utilized in this study. The research sample was 250 officers of the sub-district administrative organization in Huay Yod District, Trang Province. Data were collected via the use of a questionnaire. The collected data were analyzed with descriptive statistics including frequency, percentage, mean, and standard deviation. T-test was also used to analyze two groups of independent variables and One-Way ANOVA was also used to analyze the data. The research findings showed that: 1) in terms of the opinion level of the officers, it was found that the overall opinion and the opinion toward each aspect of good governance including the rule of law, responsibility, participation, morality, accountability and cost effectiveness were rated at a high level; and 2) respondents with different age, education level, income had different opinion on the management based on good governance, with a .01 and .05 level of statistical significance, whereas those with different gender and work position had no difference in their opinion in this issue. Length: 5 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 144-148 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=025&rid=10418 File-Function: First version, 2018 Number: 8810418 Classification-JEL: Y80 Keywords: Good Governance, Sub-district Administrative Organization Handle: RePEc:sek:iacpro:8810418 Template-Type: ReDIF-Paper 1.0 Author-Name: Rungpetch Wongcharoenporn Author-Name-First: Rungpetch Author-Name-Last: Wongcharoenporn Author-Email: rungpetch.wo@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Sukhonth Khruanamkham Author-Name-First: Sukhonth Author-Name-Last: Khruanamkham Author-Email: sukhonth.kh@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Title: Factors Affecting the Success in Doing a Thesis of the Postgraduate Students of Suan Sunandha Rajabhat University, Thailand Abstract: The objectives of this research were to study the success level of doing a thesis of the postgraduate students of Suan Sunandha Rajabhat University and to examine the factors affecting the success. This research utilized a quantitative research approach. The research sample was 256 graduates. Data were collected with the use of a questionnaire and analyzed with descriptive statistics including percentage, mean, standard deviation, and multiple linear regression. In terms of the sample?s profile, it was found that most of them were female (58%), around 31-40 years old (46%), graduated from the Performing Arts Program (64%), and worked as a government employee (46%). The research findings also revealed that all the studied independent variables or the factors affecting the success in doing a thesis of the students were overall rated at the highest level. When considering at each factor, it was found that factors including thesis advisors, students? self-management, students? academic knowledge were rated at the highest level whereas academic service offered by the university was rated at a high level. This study also revealed that the factors affecting the success in doing a thesis included the thesis advisors and students? self-management, with a .05 level of statistical significance. Length: 6 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 149-154 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=026&rid=10424 File-Function: First version, 2018 Number: 8810424 Classification-JEL: Y80 Keywords: Factors; Success in Doing a Thesis, Postgraduate Students Handle: RePEc:sek:iacpro:8810424 Template-Type: ReDIF-Paper 1.0 Author-Name: Anithita Yomasarn Author-Name-First: Anithita Author-Name-Last: Yomasarn Author-Email: anithita.yo@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Sansanee Jasuwan Author-Name-First: Sansanee Author-Name-Last: Jasuwan Author-Email: sansanee.ja@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Title: Guidelines for the Enhancement of Material Disbursement System for the Graduate School of Suan Sunandha Rajabhat University, Thailand Abstract: The primary objective of this study were to study problems of the disbursement management of the staff members of the Graduate School, Suan Sunandha Rajabhat University, Thailand and propose to guideline to develop an efficient material disbursement system. A quantitative research methodology was employed in this study. The research sample consisted of 18 staff members who worked in the Disbursement Section. The study was undertaken between September 2017- July 2018. A questionnaire was used as a data collection tool. The data were analyzed with descriptive statistics including percentage, mean, and standard deviation. The research findings showed that in terms of the problem, having too many steps in the procurement procedure was found to be the most found problem. This is because related staff members had to face with difficulties and undergo with many steps which were complex and involved many stakeholders. The proposed guideline for enhancing the efficiency of the material disbursement system was that some unnecessary steps in the procurement procedure must be cut short especially those involving the documents, the Disbursement Section should have a clear plan for the procurement and only necessary material should be procured. These actions could help the operation in this section faster. Moreover, new staff member in this section should gain a proper training. Length: 5 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 155-159 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=027&rid=10413 File-Function: First version, 2018 Number: 8810413 Classification-JEL: Y80 Keywords: Guidelines for the Enhancement, Management, Materials, Disbursement Handle: RePEc:sek:iacpro:8810413 Template-Type: ReDIF-Paper 1.0 Author-Name: Benjawan Yotrawat Author-Name-First: Benjawan Author-Name-Last: Yotrawat Author-Email: benjawan.yo@ssru.ac.th Author-Workplace-Name: Suan Sunandha Rajabhat University Author-Name: Assistant Professor Dr. Somdech Rungsrisawat Author-Name-First: Assistant Professor Dr. Somdech Author-Name-Last: Rungsrisawat Author-Email: Somdech98@hotmail.com Author-Workplace-Name: Suan Sunandha Rajabhat University Title: Sustainable Service Quality to Meet with Customer Expectation Abstract: One of the strengths of Thai tourism is the high standard of service quality of Thai hotels. Therefore, it is vital for Thai hotel industry to maintain and ameliorate the service quality in a sustainable way. The question is whether the high standard of service quality meets with customers? expectation or not. The purposes of this research were to examine the level of satisfaction in ten areas of services from the perspectives of international tourists whether their expectations of the service quality have been met or not. The population of study included all international tourists who visited Thailand the first quarter of year 2018. A total of 400 samples was interviewed with English questionnaire. The findings revealed that in general the respondents had a very high expectation of service quality and the majority of their expectations in ten areas of services had been fulfilled. There were two areas of service quality that needed to be improve which were transportation services and ability to communicate in other languages such as Russia, Arabic, and Chinese. Length: 7 pages Creation-Date: 2018-11 Publication-Status: Published in Proceedings of the Proceedings of the International Interdisciplinary Conference, Vienna, Nov 2018, pages 160-166 File-URL: https://iises.net/proceedings/international-interdisciplinary-conference/table-of-content/detail?cid=88&iid=028&rid=10433 File-Function: First version, 2018 Number: 8810433 Classification-JEL: Y80 Keywords: Service Quality, Customer Expectation, International Tourists Handle: RePEc:sek:iacpro:8810433