Template-Type: ReDIF-Paper 1.0 Author-Name: Ramon Bastida Vialcanet Author-Name-First: Ramon Author-Name-Last: Bastida Vialcanet Author-Email: rbastida@uic.es Author-Workplace-Name: Universitat Internacional de Catalunya Author-Name: Frederic Marimon Author-Name-First: Frederic Author-Name-Last: Marimon Author-Email: fmarimon@uic.es Author-Workplace-Name: Universitat Internacional de Catalunya Author-Name: Lluís Carreras Author-Name-First: Lluís Author-Name-Last: Carreras Author-Email: lluis.carreras@urv.cat Author-Workplace-Name: Universitat Rovira i Virgili Title: An empirical analysis of the effects of human resource management practices on job satisfaction in non-profit Abstract: The purpose of this study is to establish a measurement scale for human resource management (HRM) practices in nonprofit organizations and to analyze their impact on the job satisfaction of their employees. The results demonstrate that 8 out of the 20 analyzed variables determine the measurement scale of HRM practices in these organizations. These variables are related to psychological demands, active work and development possibilities, social relations and leadership, and the degree of coherence in the organization with its principles. According to the results, these practices have an impact on job satisfaction in this type of nonprofit organization. The results are significant, given that these organizations employ 9-11.5% of the active population in European Union countries. Length: 20 pages Creation-Date: 2015-10 Publication-Status: Published in Proceedings of the Proceedings of the 2nd Business & Management Conference, Madrid, Oct 2015, pages 1-20 File-URL: https://iises.net/proceedings/2nd-business-management-conference-madrid/table-of-content/detail?cid=30&iid=001&rid=5348 File-Function: First version, 2015 Number: 3005348 Classification-JEL: Keywords: Human resource management; HRM; human resource practices; job satisfaction; non-profit organizations Handle: RePEc:sek:ibmpro:3005348 Template-Type: ReDIF-Paper 1.0 Author-Name: Luisa Bosetti Author-Name-First: Luisa Author-Name-Last: Bosetti Author-Email: luisa.bosetti@unibs.it Author-Workplace-Name: University of Brescia Title: Engaging stakeholders through Facebook. The case of Global Compact LEAD participants Abstract: Facebook has deeply modified the way people communicate and interact. From a business perspective, Facebook has enormous potential as a means of communication and stakeholder engagement. It enables companies to share contents rapidly and efficiently with a large number of stakeholders worldwide. People can personalise their Facebook profile to receive updates from selected companies. Moreover, people can reply to such posts or simply manifest their approval by liking or sharing the posts. In this way, people also propagate corporate information among their own friends.The dramatic diffusion of Facebook should encourage companies to virtually interact with a network of stakeholders 2.0, using Facebook as a stakeholder engagement tool.The evolution to Web 2.0 goes with a general change in the social and business environment. In today?s world, both policy makers and the public expect that companies work in a sustainable way and consult their stakeholders about corporate strategies, operations and performance. The discussion should concern social and ecological cares as well as economic issues. In this sense, the engagement of the Facebook community could considerable enlarge and improve the dialogue.This paper offers a theoretical and empirical analysis to answer the following research question: do sustainability-oriented companies use Facebook as an effective means of stakeholder engagement? The paper contains an investigation based on UN Global Compact LEAD members, characterised by strong commitment and cooperation with governments, civil society, labour and the UN in order to promote sustainable practices. To evaluate the contribution of Facebook to the dialogue on sustainability, the investigation considered the types of contents published by the LEAD companies on their Facebook pages in 30 days. According to the subject, seven categories of posts emerged from the analysis: human rights and social citizenship; labour; environment; anti-corruption; strategy, business activity and economic performance; news on products and services; other.To evaluate the use of Facebook for stakeholder engagement 2.0, the investigation verified how many ?likes?, comments and ?shares? each post received and how often the company replied.The analysis showed that some LEAD members did not have a Facebook profile, which is unacceptable nowadays. Moreover, the companies with an official page rarely covered all three perspectives of sustainability (social, environmental, and economic issues). Furthermore, companies rarely replied to stakeholders? comments. Based on the empirical evidence, most LEAD participants should modify the way they used Facebook. Therefore, the results of this research may help them improve stakeholder engagement 2.0. Length: 22 pages Creation-Date: 2015-10 Publication-Status: Published in Proceedings of the Proceedings of the 2nd Business & Management Conference, Madrid, Oct 2015, pages 21-42 File-URL: https://iises.net/proceedings/2nd-business-management-conference-madrid/table-of-content/detail?cid=30&iid=002&rid=5158 File-Function: First version, 2015 Number: 3005158 Classification-JEL: M14, D83, Q56 Keywords: Web 2.0; Facebook; stakeholder 2.0; communication; stakeholder engagement; sustainability; Global Compact LEAD Handle: RePEc:sek:ibmpro:3005158 Template-Type: ReDIF-Paper 1.0 Author-Name: Plácido Roberto Cruz Chávez Author-Name-First: Plácido Roberto Author-Name-Last: Cruz Chávez Author-Email: pcruz@uabcs.mx Author-Workplace-Name: Universidad Autonoma de Baja California Sur Author-Name: Gustavo Rodolfo Cruz Chávez Author-Name-First: Gustavo Rodolfo Author-Name-Last: Cruz Chávez Author-Email: gcruz@uabcs.mx Author-Workplace-Name: Universidad Autonoma de Baja California Sur Author-Name: Judith Juarez Mancilla Author-Name-First: Judith Author-Name-Last: Juarez Mancilla Author-Email: judithjuarezm@gmail.com Author-Workplace-Name: Universidad Autonoma de Baja California Sur Author-Name: Francisco Isaias Ruiz Ceseńa Author-Name-First: Francisco Isaias Author-Name-Last: Ruiz Ceseńa Author-Email: isaias@uabcs.mx Author-Workplace-Name: Universidad Autonoma de Baja California Sur Title: Measuring tourist satisfacction in Los Cabos Abstract: To see the view of tourist after having interacted with the various tourist services, is important. This allows you to improve the performance of the localities and receiving as well to attract future an increased influx of visitors. That is why the private sector and the public they are interested to know the opinion of the tourist and his rating of the destination.In this sense, the aim of this work was to analyze the level of qualification and satisfaction of the tourists in the destination of the ends during the second half of 2013. Analyzing its characterisation and potential future through the methodology used by Center for Tourist Studies (CESTUR). It is important to note that the results indicated that Los Cabos has competitive advantages in infrastructure, customer service and the natural environment. As well as challenges to resolve how to increase the range of tourist activities and the change of image in the historical center of the destination. Length: 14 pages Creation-Date: 2015-10 Publication-Status: Published in Proceedings of the Proceedings of the 2nd Business & Management Conference, Madrid, Oct 2015, pages 43-56 File-URL: https://iises.net/proceedings/2nd-business-management-conference-madrid/table-of-content/detail?cid=30&iid=003&rid=5451 File-Function: First version, 2015 Number: 3005451 Classification-JEL: P41, L38, P49 Keywords: Competitiveness, satisfaction and tourist profile Handle: RePEc:sek:ibmpro:3005451 Template-Type: ReDIF-Paper 1.0 Author-Name: Amel GRAA Author-Name-First: Amel Author-Name-Last: GRAA Author-Email: graa_amel@yahoo.fr Author-Workplace-Name: Djilali Liabes University Author-Name: Soumia ABDELHAK Author-Name-First: Soumia Author-Name-Last: ABDELHAK Author-Email: soumia.abdelhak@yahoo.fr Author-Workplace-Name: Djilali Liabes University Author-Name: Hayat BARAKA Author-Name-First: Hayat Author-Name-Last: BARAKA Author-Email: hayet_touta2011@hotmail.fr Author-Workplace-Name: Djilali Liabes University Title: The impact of Online Social Network? usage on the purchase decision process: Quantitative and Qualitative stud Abstract: The main goal of this research has to show how online social networks (ONS) influence the consumers? purchase decisions. Our efforts to study empirically the online social network? usage and its impact on the purchase decision process might account for the important frequency of the access of this tool led to the employ of both qualitative and quantitative data collection techniques. We present a quantitative research including descriptive method on the use of ONS by 187 students from Sidi Bel Abbes University (Algeria). Data analysis has been done by using Sphinx V5 computer software. Results indicate that Facebook is the most popular site. The results also demonstrate that the students engage with social media platform daily and they spend between one to four hours. The other method of the research has been qualitative which 13 students have been interviewed as users of online social network for mainly identifying the stage where social media has interfered in the consumer decision making process. The results of this research highlight that the OSN is an important tool for information search stage, in which is influenced by the level and direction of purchase decision. The findings offer insight into consumers? behavior in brand communities and into the prospects of social media being a viable sales and communication channel to companies. As a future research direction, authors suggest studying the OSN post-experience. Length: 9 pages Creation-Date: 2015-10 Publication-Status: Published in Proceedings of the Proceedings of the 2nd Business & Management Conference, Madrid, Oct 2015, pages 57-65 File-URL: https://iises.net/proceedings/2nd-business-management-conference-madrid/table-of-content/detail?cid=30&iid=004&rid=5416 File-Function: First version, 2015 Number: 3005416 Classification-JEL: M31 Keywords: Online social networks, Purchase decision, Qualitative research, Students, Algeria. Handle: RePEc:sek:ibmpro:3005416 Template-Type: ReDIF-Paper 1.0 Author-Name: A?ina GÜLERARSLAN Author-Name-First: A?ina Author-Name-Last: GÜLERARSLAN Author-Email: asina.asina@gmail.com Author-Workplace-Name: Selcuk University Author-Name: M. Bar?? YILMAZ Author-Name-First: M. Bar?? Author-Name-Last: YILMAZ Author-Email: baris.yilmaz@inonu.edu.tr Author-Workplace-Name: ?nönü University Author-Name: Yasemin YILMAZ Author-Name-First: Yasemin Author-Name-Last: YILMAZ Author-Email: yasemin.yilmaz@inonu.edu.tr Author-Workplace-Name: ?nönü University Title: THE ROLE OF OPINION LEADERS WITHIN THE CONTEXT OF PURCHASING HERBAL PRODUCTS FOR HEALTH Abstract: According to definition of World Health Organization ?Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity?. Starting from this point in present society individuals not only purchasing products for health for any diseases which they suffer but also for sustaining their comfort and to feel themselves well. Herbal products appear as important consuming product in treatment period of diseases and also in protective health. In this study role of opinion leaders about purchasing attitude and behaviors of individuals having knowledge about herbal products somehow is questioned. Study aims to determine under which criteria attitudes occur about very important issue such as health determining the quality of life of individuals is about understanding by which references opinions occur about purchasing herbal products and influence of opinion leaders during purchasing process. Study particularly aims to present the role of opinion leaders within the context of high educated sample. Length: 14 pages Creation-Date: 2015-10 Publication-Status: Published in Proceedings of the Proceedings of the 2nd Business & Management Conference, Madrid, Oct 2015, pages 66-79 File-URL: https://iises.net/proceedings/2nd-business-management-conference-madrid/table-of-content/detail?cid=30&iid=005&rid=5327 File-Function: First version, 2015 Number: 3005327 Classification-JEL: E29 Keywords: Health Communication, Health Consumption, Purchasing Behavior, Opinion Leaders Handle: RePEc:sek:ibmpro:3005327 Template-Type: ReDIF-Paper 1.0 Author-Name: Pankaj Kumar Gupta Author-Name-First: Pankaj Kumar Author-Name-Last: Gupta Author-Email: pkg123@eth.net Author-Workplace-Name: Centre for Management Studies, JMI University Author-Name: Sandeepa Kaur Author-Name-First: Sandeepa Author-Name-Last: Kaur Author-Email: sandeepakaur@gmail.com Author-Workplace-Name: Centre for Manangement Studies, JMI University, New Delhi Title: Credit Rating Framework for Financing of SMEs in India and role of central bank Abstract: Small and Medium Enterprises (SMEs) are playing more and more important role in world economic development. Indian SMEs have been on the forefront of the development path. However, Indian SMEs face a host of obstacles when they try to access credit market for their financing needs. Banks do not feel confident to extend loans to the business units whose track records are not apparently known to them, nor are they easily verifiable by the banks. On one side the government assigns a target of minimum threshold level of SME financing for banks and on the other side banks are reluctant to finance because of perception of higher probabilities of credit default. A specialized and effective enterprise credit rating mechanism is extremely important for these enterprises. In this paper we examine the major issues in the financing of SMEs in an Indian context and evaluate the flip side of the current rating mechanism. We also suggest a framework of financing these enterprises for respective sources of capital with comments on the role of the central bank in this regard. Length: 20 pages Creation-Date: 2015-10 Publication-Status: Published in Proceedings of the Proceedings of the 2nd Business & Management Conference, Madrid, Oct 2015, pages 80-99 File-URL: https://iises.net/proceedings/2nd-business-management-conference-madrid/table-of-content/detail?cid=30&iid=006&rid=5373 File-Function: First version, 2015 Number: 3005373 Classification-JEL: E58, O23, H81 Keywords: SMEs, Enterprise Credit Rating, Credit Policy, Rating agencies, Credit Default Handle: RePEc:sek:ibmpro:3005373 Template-Type: ReDIF-Paper 1.0 Author-Name: Maria Luisa Jaramillo Gomez Author-Name-First: Maria Luisa Author-Name-Last: Jaramillo Gomez Author-Email: maria.jaramillo1@unisabana.edu.co Author-Workplace-Name: Universidad de La Sabana Author-Name: Alvaro Turriago Hoyos Author-Name-First: Alvaro Author-Name-Last: Turriago Hoyos Author-Email: alvaroth@unisabana.edu.co Author-Workplace-Name: Universidad de La Sabana Author-Name: Ulf Thoene Author-Name-First: Ulf Author-Name-Last: Thoene Author-Email: ulf.thoene@unisabana.edu.co Author-Workplace-Name: Universidad de La Sabana Title: Financial inclusion from the perspective of social innovation: The case of Colombia Abstract: Financial inclusion has become a crucially important factor in debates on economic inequality posing challenges to the financial systems of countries around the world. Nowadays governments and banks are concerned about creating products that allow access to wide sectors of the population. The creation of banking products by the financial sector for people with low incomes tends to lead to improvements in the quality of life of vulnerable parts of the population. In countries with notable social and economic inequalities financial inclusion is a key aspect for equitable economic growth. This study is based on the case of Colombia, which is a country with a strong record of economic growth over the past decade. Nevertheless, corruption, unemployment, and poverty contribute to uncertainty regarding the country?s future growth prospects. This study wants to explain the situation of financial exclusion and financial inclusion with respect to the Colombian case. Financial inclusion is going to be studied from the perspective of social innovation. Length: 9 pages Creation-Date: 2015-10 Publication-Status: Published in Proceedings of the Proceedings of the 2nd Business & Management Conference, Madrid, Oct 2015, pages 100-108 File-URL: https://iises.net/proceedings/2nd-business-management-conference-madrid/table-of-content/detail?cid=30&iid=007&rid=4801 File-Function: First version, 2015 Number: 3104801 Classification-JEL: A10 Keywords: Colombia, financial exclusion, financial inclusion, social innovation. Handle: RePEc:sek:ibmpro:3104801 Template-Type: ReDIF-Paper 1.0 Author-Name: Seong-Yun Jeong Author-Name-First: Seong-Yun Author-Name-Last: Jeong Author-Email: syjeong@kict.re.kr Author-Workplace-Name: Korea Institute of Civil Engineering and Building Technology Title: A STUDY ON THE USE OF CONSTRUCTION STANDARD INFORMATION IN THE PLANNING STAGE OF THE NATIONAL ROAD CONSTRUCTIO Abstract: The safety and quality of national road facilities must be guaranteed in the project implementation process. So the proper use of the construction standards in the project management planning process is a key success factor of a construction project. This study suggested a way for promote the use of the construction standards. For this purpose, this study was conducted to propose an information structure for construction standards based on WBS and CBS information structures used in the Standard for Digital Quantity Calculation of South Korea and the code numbering system of Korea Construction Standard. And the proposed structure was defined as XML schema so that the project participants could easily exchange or reuse the information and contents of the construction standards. Length: 12 pages Creation-Date: 2015-10 Publication-Status: Published in Proceedings of the Proceedings of the 2nd Business & Management Conference, Madrid, Oct 2015, pages 109-120 File-URL: https://iises.net/proceedings/2nd-business-management-conference-madrid/table-of-content/detail?cid=30&iid=008&rid=5345 File-Function: First version, 2015 Number: 3005345 Classification-JEL: L74, O21, D80 Keywords: Project management planning, National road Construction, Construction standards, WBS, CBS, XML schema Handle: RePEc:sek:ibmpro:3005345 Template-Type: ReDIF-Paper 1.0 Author-Name: Ahmad khateeb Author-Name-First: Ahmad Author-Name-Last: khateeb Author-Email: khateeb780@gmail.com Author-Workplace-Name: al-hussein bin talal university Title: Risk management in light of corporate Governance Abstract: Corporate Governance operations are carried out by representatives of stakeholders to provide supervision of risk management and control risks of the organization and the emphasis on the adequacy of controls to avoid these risks, which leads to the direct contribution in the achievement of goals and increase the value of the organization, and perhaps is the question "of these actors that contribute to risk management based on rules of corporate Governance? "The answer to this question was the subject of this research to shed light on the concept of risk management and its relationship to the corporate Governance and identification of which can contribute to identifying, measuring and testing and evaluation of risk management. And to identify the extent of the commitment of both boards of directors and the internal auditor and external auditor and audit committees the requirements of corporate governance in risk management in the insurance company and diagnosis the negative and positive aspects of practical applications for risk management and submission of proposals that would increase the effectiveness of risk management in insurance companies The results showed that there is a recognition great importance to these agencies for their role in risk management but differentiated one from the other and to promote this awareness is necessary to Adhere to the principles and standards of the International Auditing and amending legislation related to the duties of these entities and the holding of training courses, continuing all management levels to familiarize them with the elements of corporate governance and effective role in risk management. Length: 18 pages Creation-Date: 2015-10 Publication-Status: Published in Proceedings of the Proceedings of the 2nd Business & Management Conference, Madrid, Oct 2015, pages 121-138 File-URL: https://iises.net/proceedings/2nd-business-management-conference-madrid/table-of-content/detail?cid=30&iid=009&rid=4243 File-Function: First version, 2015 Number: 3004243 Classification-JEL: G30, G22, G32 Keywords: corporate Governance , Risk management , insurance company , internal auditor , stakeholders Handle: RePEc:sek:ibmpro:3004243 Template-Type: ReDIF-Paper 1.0 Author-Name: Joăo Lopes Author-Name-First: Joăo Author-Name-Last: Lopes Author-Email: jcflopes@iseg.ulisboa.pt Author-Workplace-Name: UECE, ISEG/University of Lisbon Author-Name: Ana Santos Author-Name-First: Ana Author-Name-Last: Santos Author-Email: sofia_beep@hotmail.com Author-Workplace-Name: ISEG/University of Lisbon Title: Vertical Specialization, Global Value Chains and the changing Geography of Trade: the Portuguese Rubber and Plastics Industry Case Abstract: The growing fragmentation of production in the last decades has changed the geography, and dynamics, of trade. It is very important, especially for small and open economies, a good position in regional and global value chains (GVC). The necessary increase in imports, namely of intermediate inputs, that this positioning implies must be accompanied by an adequate increase of exports, generating a substantial amount of domestic value added. In this paper, an empirical analysis is made of the changes in the geography of imports and exports of Portuguese rubber and plastics industry, as well as the growing vertical specialization of this sector, both with direct and total measures, in the period 1995-2011. To put the main trends in perspective, a comparison will be made with some northern and southern EU countries, the main trade partners of Portugal in this industry, and in fact in all the others. The rubber and plastics industry is a good case study in the context of GVC analysis, given the strong proportion of intermediate inputs in its output and trade. Length: 15 pages Creation-Date: 2015-10 Publication-Status: Published in Proceedings of the Proceedings of the 2nd Business & Management Conference, Madrid, Oct 2015, pages 139-153 File-URL: https://iises.net/proceedings/2nd-business-management-conference-madrid/table-of-content/detail?cid=30&iid=010&rid=5028 File-Function: First version, 2015 Number: 3105028 Classification-JEL: F14, F23, L65 Keywords: Vertical specialization; Global value chains; Rubber and plastics industry; Portugal Handle: RePEc:sek:ibmpro:3105028 Template-Type: ReDIF-Paper 1.0 Author-Name: Lamara Qoqiauri Author-Name-First: Lamara Author-Name-Last: Qoqiauri Author-Email: lqoqiauri@yahoo.com Author-Workplace-Name: Doctor of Economy. True Member of the Academy of Economic Sciences of Georgia and Scientific Academy of New York. Director of nongovernmental organization: Foundation of the Financial-Investment Strategy and Policy Title: PRINCIPLE LINES OF FORMING ATTRACTIVE INVESTMENT CLIMATE IN GEORGIA Abstract: Each foreign investor today considers Georgia with its investment environment to be one of the most attractive countries. This is not a casual issue. Our country, with effective economical policy of the government, makes maximal attempts for avoiding multiple obstacles of forming favorable investment climate giving impulses to its actualization.My present work is dedicated to the problematic issues of forming investment climate favorable and attractive to the foreign investors, primary ranges of the industrial system ? enterprises and organizations; I tried to represent the factors influencing upon formation of attractive investment environment and to give their new grouping and analyzing. In the preseneted work the following issues are researched: Investment climate and investment attractiveness from theoretical perspective, content and characteristic of principle factors of forming investment climate of the country: Economical factors and their role in creation of investment climate; Influence of administrative-legislative factors upon formation of the investment climate; Influence of social-economical factors upon investment climate; Influence of resources and technical capabilities upon investment climate, within possible bounds,I included practical materials selected for strengthening my theoretical postulates. Consideration of theoretical aspects forming investment climate discussed in the work as well as generalization of four blocks concerning investment climate and the outhors?s recommenations: ?to abstain from adoption of laws setting unjustified restrictions to local and foreign investors and delay their development;?avoidance of regulations, restricting competition at the particular markets and promoting separate companies;?Harmonization of Georgian legislation with EU legislation and regulations of international legislative institutions;?Special attention to the environmental issues; share of investments in the basic stock its increase for environmental protection and rational utilization of natural resources;?revision of legislative and regulatory framework of environmental and sanitary-epidemiology monitoring. ?solvation and arrangement of rights related to land use, settlement policy and competences of local residents as well as issues related to compensation, will help local and fereign investors to implement investment projects, create attractive investment climate in Georgia and activate investment processes. Length: 24 pages Creation-Date: 2015-10 Publication-Status: Published in Proceedings of the Proceedings of the 2nd Business & Management Conference, Madrid, Oct 2015, pages 154-177 File-URL: https://iises.net/proceedings/2nd-business-management-conference-madrid/table-of-content/detail?cid=30&iid=011&rid=5379 File-Function: First version, 2015 Number: 3105379 Classification-JEL: Keywords: Economical growth, Investment climate, investment attractiveness, macro-economy stability, legislative base, business, partner fund. Handle: RePEc:sek:ibmpro:3105379 Template-Type: ReDIF-Paper 1.0 Author-Name: Helena Sofia Rodrigues Author-Name-First: Helena Sofia Author-Name-Last: Rodrigues Author-Email: sofiarodrigues@esce.ipvc.pt Author-Workplace-Name: Business School, Polytechnic Institute of Viana do Castelo and CIDMA Author-Name: Manuel Fonseca Author-Name-First: Manuel Author-Name-Last: Fonseca Author-Email: manuelfonseca@esce.ipvc.pt Author-Workplace-Name: Business School, Polytechnic Institute of Viana do Castelo and Applied Management Research Unit (UNIAG) Author-Name: Paulo Ribeiro Cardoso Author-Name-First: Paulo Ribeiro Author-Name-Last: Cardoso Author-Email: pjrcardoso@gmail.com Author-Workplace-Name: Faculty of Economic Sciences and Management, University Lusíada Porto and Faculty of Human and Social Sciences ? University Fernando Pessoa, Porto Title: The perception of road safety communication campaigns: the gender influence Abstract: Traffic accidents are a global phenomenon with devastating social and economic consequences. In Portugal, according to data provided by the National Road Safety Authority (ANSR, 2014) there were in 2014, 30,604 accidents with victims and 482 deaths. The communication campaigns of road safety are a tool available to fight this reality.There are studies that point the fact that men are much more involved in road accidents than women. The aim of this study was to investigate how gender differences influence the behavior and attitude of the Portuguese drivers regarding driving as well as the attitude toward the road safety campaigns. There are no studies that make this kind of differentiation in the country. To implement this purpose, firstly it was described the profile of drivers by gender regarding a set of behavioral variables. Then, keeping the gender differentiation for principle, the attitude of drivers toward the road safety communication campaigns was analyzed. It was applied a survey to 310 Portuguese drivers from both genders. It was found that female drivers have less risky behaviors, namely speeding and driving after drink. Besides, women remember better the road safety campaigns and intend to apply them in the daily journey as a safety measure. Length: 14 pages Creation-Date: 2015-10 Publication-Status: Published in Proceedings of the Proceedings of the 2nd Business & Management Conference, Madrid, Oct 2015, pages 178-191 File-URL: https://iises.net/proceedings/2nd-business-management-conference-madrid/table-of-content/detail?cid=30&iid=012&rid=5428 File-Function: First version, 2015 Number: 3005428 Classification-JEL: M31, M37, C38 Keywords: Road traffic accidents; road safety campaigns; driver behavior; gender effect; target audience; Pearson Chi-Square; principal components analysis Handle: RePEc:sek:ibmpro:3005428 Template-Type: ReDIF-Paper 1.0 Author-Name: Francisco Isaias Ruiz Ceseńa Author-Name-First: Francisco Isaias Author-Name-Last: Ruiz Ceseńa Author-Email: isaias@uabcs.mx Author-Workplace-Name: Universidad Autónoma de Baja California Sur Author-Name: Perla Yamely González Núńez Author-Name-First: Perla Yamely Author-Name-Last: González Núńez Author-Email: yamelyglez@gmail.com Author-Workplace-Name: Universidad Autónoma de Baja California Sur Author-Name: Judith Juárez Mancilla Author-Name-First: Judith Author-Name-Last: Juárez Mancilla Author-Email: juarez@uabcs.mx Author-Workplace-Name: Universidad Autónoma de Baja California Sur Author-Name: Plácido Roberto Cruz Chávez Author-Name-First: Plácido Roberto Author-Name-Last: Cruz Chávez Author-Email: pcruz@uabcs.mx Author-Workplace-Name: Universidad Autónoma de Baja California Sur Author-Name: Gustavo Rodolfo Cruz Chávez Author-Name-First: Gustavo Rodolfo Author-Name-Last: Cruz Chávez Author-Email: gcruz@uabcs.mx Author-Workplace-Name: Universidad Autónoma de Baja California Sur Title: PROPOSAL FOR MEASUREMENT OF THE ECOTOURISM POTENTIAL IN MEXICAN OASIS Abstract: This work originated with previous studies in the work of the Project "productive options to sustainable use of water for rural communities of the 5 sudcalifornianos Municipalities main points oasis". This paper focuses on the analysis of 8 oasis in Baja California Sur, México. For the case study here are the specific oasis: Oasis of San Ignacio, Oasis Mulege, Oasis San Javier, Oasis La Purisima, Oasis San Isidro, Oasis of San Jose and San Miguel de Comondú, and Oasis El Chorro. For analysis of settled villages around these Oasis have split the work in one way, in relation to the analysis of natural endogenous variables of the same thus determining its potential, using the information through a similar tool Model WEF will determine which of these sites have features that make them potential in the development of ecotourism businesses are concerned. Length: 7 pages Creation-Date: 2015-10 Publication-Status: Published in Proceedings of the Proceedings of the 2nd Business & Management Conference, Madrid, Oct 2015, pages 192-198 File-URL: https://iises.net/proceedings/2nd-business-management-conference-madrid/table-of-content/detail?cid=30&iid=013&rid=5449 File-Function: First version, 2015 Number: 3005449 Classification-JEL: O18, L83, M21 Keywords: Ecotourism, Competitiveness, Potential, Business, Oasis. Handle: RePEc:sek:ibmpro:3005449 Template-Type: ReDIF-Paper 1.0 Author-Name: Elvan Sütken Author-Name-First: Elvan Author-Name-Last: Sütken Author-Email: esutken@anadolu.edu.tr Author-Workplace-Name: Anadolu University, Faculty of Law Title: EFFECTS OF IUS GENTIUM ON ROMAN ECONOMIC SYSTEM AND LEGAL PROCESS Abstract: In the course of time, Roman demographical structure had substantially altered as a result of Roman territorial expansionist policy. During the expansion of the Roman boundaries, at the beginning, law of conquered nations remained unchanged as a result of Roman state policy. Each conquered land?s community was allowed to sustain its own peculiar law system. However by the passage of time, Roman state had required to regulate the commercial and contractual relationships between Roman citizens and conquered lands? communities. Furthermore, legal unity had to be ensured between different conquered nations which were gathered under Roman sovereignty. Considering the scope of application, Roman law was assorted as Ius Civile and Ius Gentium. Ius Civile was the law of Roman citizens. Ius Civile was the positive law of Romans. Chronologicaly, Ius Civile had priority to Ius Gentium. As the Romans required putting legal principles into practice that could be both enforced for Roman citizens and foreigners, then it was the time for Ius Gentium to arise. Ius Gentium had flexible and informal judicial conception although Ius Civile had strict and formal judicial conception. Coming to mention about the effects of Ius Gentium; in accordance with the movement in the field of law and business relationships, legal principles which had been unique to Roman citizens had to be changed and renovated according to daily needs of both native population and conquered lands? communities; who were also called as foreigners. Furthermore, new types of legal transactions and contracts as hire (locatio conductio rei), partnership (societas), etc. had been put into practice as a result of flourishing business relationships among Roman citizens and foreigners. The classification in Roman Law as Ius Civile - Ius Gentium is an obscene and noticeable fact of Roman law?s evolution in time according to modifying conditions. Length: 1 page Creation-Date: 2015-10 Publication-Status: Published in Proceedings of the Proceedings of the 2nd Business & Management Conference, Madrid, Oct 2015, pages 199-199 File-URL: https://iises.net/proceedings/2nd-business-management-conference-madrid/table-of-content/detail?cid=30&iid=014&rid=5418 File-Function: First version, 2015 Number: 3005418 Classification-JEL: A13, A12, B00 Keywords: Roman ecomomic system, effects of ius gentium on Roman economy Handle: RePEc:sek:ibmpro:3005418 Template-Type: ReDIF-Paper 1.0 Author-Name: Anca Tamas Author-Name-First: Anca Author-Name-Last: Tamas Author-Email: ancuta_new@yahoo.com Author-Workplace-Name: Bucharest University of Economic Studies Title: Does the Country of Origin matters for hybrid products? Abstract: Purpose-the aim of the paper is to assess how is Country of origin perceived for the hybrid products by the Romanian consumers. Design/methodology/approach-statistical analyze and econometric methods, using SPSS, the Pearson correlation, the cluster method, the t-test; critical assessment of literature review; quantitative methods: 126 online questionnaires. Findings-Country of origin is important for buying decision in the case of hybrid products; Country of Brand is mostly perceived as the Country of Origin of the considered hybrid products; identifying the Country of Origin is more demanding for hybrid products. Practical implications-considering the consumers? opinions on the Country of Origin for the hybrid products retailers could emphasize the Country of Brand. Originality/value-providing an insight of an area with only few researches and an insight on the Romanian consumers. Limitations-the respondents were only from the South part of Romania Length: 16 pages Creation-Date: 2015-10 Publication-Status: Published in Proceedings of the Proceedings of the 2nd Business & Management Conference, Madrid, Oct 2015, pages 200-215 File-URL: https://iises.net/proceedings/2nd-business-management-conference-madrid/table-of-content/detail?cid=30&iid=015&rid=5064 File-Function: First version, 2015 Number: 3105064 Classification-JEL: D12, M31 Keywords: country of origin, hybrid products Handle: RePEc:sek:ibmpro:3105064 Template-Type: ReDIF-Paper 1.0 Author-Name: Akira Yoshinari Author-Name-First: Akira Author-Name-Last: Yoshinari Author-Email: yoshinari@aitech.ac.jp Author-Workplace-Name: Aichi institute of technology Title: Market category generation by meta-contrast thesis Abstract: This study is based on the J.C. Turner et al. discussion of self-categorization and investigates generated categories in relation to existing categories. The research question in this study was: Does the existence of parallel categories clearly set boundaries for new categories? The aim of this study is to demonstrate the generation of categories in this market with cases of Japanese mini insurance. The conclusions were, firstly, that new product categories are generated in relation to parallel product categories and secondly that, if products have labels that can be clearly compared with parallel product categories, consumers can clearly see the boundaries between new and existing categories. Length: 9 pages Creation-Date: 2015-10 Publication-Status: Published in Proceedings of the Proceedings of the 2nd Business & Management Conference, Madrid, Oct 2015, pages 216-224 File-URL: https://iises.net/proceedings/2nd-business-management-conference-madrid/table-of-content/detail?cid=30&iid=016&rid=5477 File-Function: First version, 2015 Number: 3005477 Classification-JEL: L22, L26, L29 Keywords: category in market, meta-contrast thesis, emergence of category Handle: RePEc:sek:ibmpro:3005477