Template-Type: ReDIF-Paper 1.0 Author-Name: Zöhre Akyol Author-Name-First: Zöhre Author-Name-Last: Akyol Author-Email: zohre.akyol@ege.edu.tr Author-Workplace-Name: Ege University Author-Name: Mehmet Tokatl? Author-Name-First: Mehmet Author-Name-Last: Tokatl? Author-Email: mehmet.tokatli@live.com Author-Workplace-Name: Ege University Title: How Banned Brands Come To Light: A Content Analysis on Stealth Marketing Cases From Turkey Abstract: Changing marketing practices, legal regulations and new media channels push brands to use different marketing tactics. In all changing marketing tactics, stealth marketing shines out due to restrictive law that forbids some brands and sectors to run a marketing campaign in Turkey. As a term stealth marketing is a technique to deliver the brand's message to the people who should not realize the message is received as a marketing or sales purpose. In this way, brands are able to deliver desired messages for their target publics without getting caught by any restrictive laws. As the main channel to be used under this purpose is social media that shines out compared to traditional. The main reason for that is when traditional media is easy to control by the laws but social media doesn't. In this paper, we made a research about how these banned brands run a stealth marketing campaign in Turkey. Three brands that run a clear stealth marketing campaign from the alcoholic beverages sector are chosen and their campaign and it's social media site (Instagram) are analyzed with content analysis method for six months of duration. Analyzes show that brands use made up names and identities for running their campaigns to avoid getting caught from laws. Also, it is clear that all made up names that brands use have very similar corporate identities with the original brand. According to social media analyzes, storytelling shines out as a main structure of brands use in their Instagram posts and creating an interaction is also shines out as the main strategy that brands use in their stealth marketing campaigns. Length: 21 pages Creation-Date: 2019-07 Publication-Status: Published in Proceedings of the Proceedings of the 9th Business & Management Conference, Prague, Jul 2019, pages 1-21 File-URL: https://iises.net/proceedings/9th-business-management-conference-prague/table-of-content/detail?cid=85&iid=001&rid=11442 File-Function: First version, 2019 Number: 8511442 Classification-JEL: M31 Keywords: Stealth marketing, Turkey, Alcohol Brands Handle: RePEc:sek:ibmpro:8511442 Template-Type: ReDIF-Paper 1.0 Author-Name: Sandra Bestakova Author-Name-First: Sandra Author-Name-Last: Bestakova Author-Email: sandra.bestakova@fsv.cvut.cz Author-Workplace-Name: Czech Technical University in Prague Title: THE INFLUENCE OF SHORT-TERM RENTAL ON RENTAL HOUSING PRICES IN PRAGUE Abstract: Prague has for a long time been struggling with the problem of constantly increasing housing prices and their lack. Offer available apartments is extremely low and is manifested by significant price growth and also the limited supply of apartments for sale and rent. One of the factors influencing the price of flats in Prague may be short-term rentals. Today there is an increasing number of flats in the total offer of short-term rentals and the number of hosts with more than one offer is also rising. Airbnb will deviate from its original idea of sharing "extra beds". Length: 7 pages Creation-Date: 2019-07 Publication-Status: Published in Proceedings of the Proceedings of the 9th Business & Management Conference, Prague, Jul 2019, pages 22-28 File-URL: https://iises.net/proceedings/9th-business-management-conference-prague/table-of-content/detail?cid=85&iid=002&rid=12235 File-Function: First version, 2019 Number: 8512235 Classification-JEL: R10, R21, R31 Keywords: short-term rental; Prague; sharing economy; Airbnb Handle: RePEc:sek:ibmpro:8512235 Template-Type: ReDIF-Paper 1.0 Author-Name: Pang Long Author-Name-First: Pang Author-Name-Last: Long Author-Email: 1392918120@qq.com Author-Workplace-Name: SEGi university Author-Name: Mui Yee Cheok Author-Name-First: Mui Yee Author-Name-Last: Cheok Author-Email: cheokmy@gmail.com Author-Workplace-Name: Berjaya University College Title: Identifying a Better Management Method in Project Management Practice under Uncertainty Circumstances: A Systematic Literature Review Abstract: The aim of this paper is to propose a better management method of the practice under different circumstances for formulating strategy in project management of construction industry. The empirical data were absorbed from 40 studies related to project management between 1997 to 2017 by using Systematic Literature Review (SLR) approach. Based on these data, the researcher analysed and identified the better management methods: the uncertainty management, and also found some opportunities and gaps of further research. In conclusion, a better management method for project management under uncertainty circumstance may be able to enhance the strategy formulation of project management. Length: 20 pages Creation-Date: 2019-07 Publication-Status: Published in Proceedings of the Proceedings of the 9th Business & Management Conference, Prague, Jul 2019, pages 29-48 File-URL: https://iises.net/proceedings/9th-business-management-conference-prague/table-of-content/detail?cid=85&iid=003&rid=11326 File-Function: First version, 2019 Number: 8511326 Classification-JEL: D80, D81, D89 Keywords: Project management, Management Method, Uncertainty, Strategy Formulation, Information Handle: RePEc:sek:ibmpro:8511326 Template-Type: ReDIF-Paper 1.0 Author-Name: Fruzsina Magda Pankotay Author-Name-First: Fruzsina Magda Author-Name-Last: Pankotay Author-Email: ktk.kovacs.tamas@gmail.com Author-Workplace-Name: University of Sopron Alexandre Lamfalussy Faculty of Economics Author-Name: László Koloszár Author-Name-First: László Author-Name-Last: Koloszár Author-Email: koloszar.laszlo@uni-sopron.hu Author-Workplace-Name: University of Sopron Alexandre Lamfalussy Faculty of Economics Title: Lean management in the Hotel sector ? Opportunities and Threats Abstract: The lean concept has been identified with large companies, serial production, and the automotive industry. The approach is growing in popularity and the SME sector is increasingly using it. It is also gaining ground in the service sector. An ever-accelerating world does not always provide opportunities for understanding the principles of lean prior its introduction; consequently, the expected results rarely materialize. During my research in the service industry SME, the in-depth interviews, questionnaire queries, and on-site crawls (gemba walks) I have completed confirmed the existence of an illusory lean that originates from a misinterpretation of the principles. Lean is used as a tool and not as a philosophy. For this reason, it does not bring the expected results. Through hotel industry examples in my research, I present the development possibilities of the process and the potential dangers of misinterpreting lean use. Length: 13 pages Creation-Date: 2019-07 Publication-Status: Published in Proceedings of the Proceedings of the 9th Business & Management Conference, Prague, Jul 2019, pages 49-61 File-URL: https://iises.net/proceedings/9th-business-management-conference-prague/table-of-content/detail?cid=85&iid=004&rid=11704 File-Function: First version, 2019 Number: 9211704 Classification-JEL: M11, L83 Keywords: management, lean, SMEs, Hotel Handle: RePEc:sek:ibmpro:9211704 Template-Type: ReDIF-Paper 1.0 Author-Name: Andrea Potgieter Author-Name-First: Andrea Author-Name-Last: Potgieter Author-Email: apotgieter@uj.ac.za Author-Workplace-Name: University of Johannesburg Author-Name: Chris Rensleigh Author-Name-First: Chris Author-Name-Last: Rensleigh Author-Email: crensleigh@uj.ac.za Author-Workplace-Name: University of Johannesburg Title: There's a Google Scholar Alert for that: An integrative review methodology exploring mobile app features through Leximancer Abstract: Mobile application (app) usage has become a universal trend. Paramount in most app designers' focus, is what mobile app users want in terms of features offered by an app. Forming part of a larger study which aims to determine the most desirable app features for a mobile blood donation app, this paper reports on one section of that study's exploratory sequential mixed method research strategy.The paper illustrates how the use of Google Scholar alerts, over a period of six months, was systematically employed to inform the researchers of the most current research on app features. Abstracts and keywords from 47 academic articles which were included in the alert emails, were analysed through the natural language analysis software Leximancer. The findings aimed at highlighting prominent concepts and themes related to the development, selection, and application of mobile app features. Findings showed a prevalence of research articles focused on mobile health apps, specifically apps that support self-management of various illnesses. Length: 10 pages Creation-Date: 2019-07 Publication-Status: Published in Proceedings of the Proceedings of the 9th Business & Management Conference, Prague, Jul 2019, pages 62-71 File-URL: https://iises.net/proceedings/9th-business-management-conference-prague/table-of-content/detail?cid=85&iid=005&rid=11148 File-Function: First version, 2019 Number: 8511148 Classification-JEL: L31, L86, O32 Keywords: Google Scholar; Leximancer; mobile app features; research trends Handle: RePEc:sek:ibmpro:8511148 Template-Type: ReDIF-Paper 1.0 Author-Name: LAMIA SABOUR ALAOUI Author-Name-First: LAMIA Author-Name-Last: SABOUR ALAOUI Author-Email: laammiia@hotmail.com Author-Workplace-Name: Economics and Business, SETTAT University Title: THE IMPORTANCE OF SOCIAL RESPONSIBILITY IN MOROCCO: CASE OF THE SMALL AND MEDIUM ENTERPRISES IN EL JADIDA Abstract: In Morocco the concept of corporate social responsibility has become present in academic research as in the business world. Each company must integrate in its strategy, the implementation of a societal responsibility approach to attract new national and international market. The big Moroccan companies are aware of the importance of this trend, but this notion is still new for Moroccan SME (Small and Medium Enterprise). The purpose of this article is to determine societal responsibility practices in Morocco and in SMEs (Small and Medium Enterprises) in the province of El Jadida in particular. SMEs (Small and Medium Enterprises) in this region have an important role in national industrial development. The first part is devoted to defending social responsibility in general and in Morocco in particular. Next, we identify the social responsibility practices that differentiate the Moroccan small and medium enterprise. For the third part we will present the research methodology and show the results obtained from the survey. Length: 13 pages Creation-Date: 2019-07 Publication-Status: Published in Proceedings of the Proceedings of the 9th Business & Management Conference, Prague, Jul 2019, pages 72-84 File-URL: https://iises.net/proceedings/9th-business-management-conference-prague/table-of-content/detail?cid=85&iid=006&rid=11053 File-Function: First version, 2019 Number: 8511053 Classification-JEL: Keywords: Corporate Social Responsibility, SME, Development, Moroccan companies, The province of El Jadida Handle: RePEc:sek:ibmpro:8511053 Template-Type: ReDIF-Paper 1.0 Author-Name: Benjamin Silverstone Author-Name-First: Benjamin Author-Name-Last: Silverstone Author-Email: benjamin.silverstone@warwick.ac.uk Author-Workplace-Name: University of Warwick Title: Re-establishing the prevalence of email bullying Abstract: Purpose: the purpose of this study is to re-evaluate the prevalence of email bullying as a result of a paucity of research on the topic in recent years. As workplace bullying continues to be a topical subject, and electronic communications continue to dominate workplace interactions, the importance of bullying requires highlighting.Results: Bullying and uncivil behaviour by email continue to be a concern to workers and the occurrences of email bullying have not changed significantly over a 20 year period. Managers continue to be more likely to report having been bullied by email and to have received inappropriate or uncivil communications. There does not appear to be a relationship between the sender considering the needs of the recipient and the rates of email bullying. Conclusions: Email bullying continues to be a concern with rates varying between 4% and 19.1% depending on employment role. Aggressiveness in email is also a significant concern with rates between 24.6% and 56.5% depending on employment role. There are no discernible reasons as to why managers are more likely report being bullied by email, but this study supports the conclusions of others on this topic and therefore it warrants further investigation. Length: 9 pages Creation-Date: 2019-07 Publication-Status: Published in Proceedings of the Proceedings of the 9th Business & Management Conference, Prague, Jul 2019, pages 85-93 File-URL: https://iises.net/proceedings/9th-business-management-conference-prague/table-of-content/detail?cid=85&iid=007&rid=11253 File-Function: First version, 2019 Number: 8511253 Classification-JEL: Keywords: Email, bullying, communication Handle: RePEc:sek:ibmpro:8511253 Template-Type: ReDIF-Paper 1.0 Author-Name: Zbynek Skoda Author-Name-First: Zbynek Author-Name-Last: Skoda Author-Email: zbynek.skoda@fsv.cvut.cz Author-Workplace-Name: 1Czech Technical University in Prague, Faculty of Civil Engineering Title: POSSIBILITIES OF DIGITIZATION IN CONSTRUCTION DURING THE BUILDING LIFE CYCLE Abstract: The object of this paper is to figure out the possibilities of digitization in the construction industry and whether the digitization is beneficial. Construction industry has a share 6% of world GDP and is therefore the cornerstone of the world economy. However, compared with other industries, almost all of them are investing more into digitization than the construction sector. Fewer investments in digitization are just in the agriculture and hunting sectors. The author of this paper would like to point out what digitization possibilities can be used in construction industry to reduce construction costs, more accurately control construction and reduce operate costs. Length: 9 pages Creation-Date: 2019-07 Publication-Status: Published in Proceedings of the Proceedings of the 9th Business & Management Conference, Prague, Jul 2019, pages 94-102 File-URL: https://iises.net/proceedings/9th-business-management-conference-prague/table-of-content/detail?cid=85&iid=008&rid=12234 File-Function: First version, 2019 Number: 8512234 Classification-JEL: O32 Keywords: BIM (Building Information Modeling), innovation, life cycle cost Handle: RePEc:sek:ibmpro:8512234 Template-Type: ReDIF-Paper 1.0 Author-Name: Izabela Sta?czyk Author-Name-First: Izabela Author-Name-Last: Sta?czyk Author-Email: izabela.stanczyk@uj.edu.pl Author-Workplace-Name: Jagiellonian University, Department of Human Resources Management, Institute of Economics, Finance and Management Author-Name: Robert Reinfuss Author-Name-First: Robert Author-Name-Last: Reinfuss Author-Email: robert@reinfuss.pl Author-Workplace-Name: business practitioner and consultant Title: THE IMPACT OF TRAINING ON EMPLOYEE EFFECTIVENESS Abstract: It is commonly believed that training leads to an increase in the competencies of employees and therefore an increase in their performance. This view is based on the assumption that companies and organizations lack necessary competencies and that this shortage limits their effectiveness. The second assumption is that the increase in abilities achieved in the training process will translate into improved results. In the following article, we present an alternative thesis in which training can and often does, lead to a decrease in productivity. We present two reasons why training can lead to poorer results: 1.relative oversupply of competencies in the company and the associated misidentification of the competency gap, and2.apparent efficiency gains - i.e. not leading to improved results - in a situation where there are productivity bottlenecks that are not a result of work efficiency. This thesis is supported by research conducted during observations made by one of the authors, which is presented in the form of observations and comments. The second is the ValueView method, the results of which, are referred to in the text. In the summary of the article, we indicate ways in which the planning of training events can be improved, their subordination to short-term business objectives, and the use of modern techniques of organizational planning. Length: 11 pages Creation-Date: 2019-07 Publication-Status: Published in Proceedings of the Proceedings of the 9th Business & Management Conference, Prague, Jul 2019, pages 103-113 File-URL: https://iises.net/proceedings/9th-business-management-conference-prague/table-of-content/detail?cid=85&iid=009&rid=11135 File-Function: First version, 2019 Number: 8511135 Classification-JEL: L21, J24, L29 Keywords: profitability of training, work efficiency, employee competence, overcapacity, training Handle: RePEc:sek:ibmpro:8511135