Template-Type: ReDIF-Paper 1.0 Author-Name: Charles Amoyea Atogenzoya Author-Name-First: Charles Author-Name-Last: Amoyea Atogenzoya Author-Email: charles.amoyea@unive.it Author-Workplace-Name: Ca' Foscari University of Venice Author-Name: Anna Comacchio Author-Name-First: Anna Author-Name-Last: Comacchio Author-Email: acomac@unive.it Author-Workplace-Name: Ca' Foscari University of Venice Title: Nature and Management of Social-business Tensions: A Study of Micro and Small Social Enterprises in Developing Countries Abstract: Using a multiple-case study approach of nine social enterprises operating in Ghana and Ivory Coast, this study looks in depth at the nature of social-business tensions in micro and small social enterprises (SEs) in challenging environments such as those found in developing countries and the strategies that are adopted to manage those tensions. Through our multiple-case analysis, we show that micro and small SEs experience tensions in the areas of mission, acquisition of fundamental resources, legal form, allocation of resources and human resources management. The study also reveals that owner-managers of micro and small SEs adopt various strategies within the aggregate dimensions of ?integration and differentiation? strategies to respond to social-business tensions by having a well-defined social mission, image management, leveraging resources from unrestricted sources among others. The study contributes to the growing interest in how hybrid organisations can remain committed to their social mission whilst sustaining effective operations. Length: 38 pages Creation-Date: 2019-10 Publication-Status: Published in Proceedings of the Proceedings of the 10th Business & Management Conference, Paris, Oct 2019, pages 1-38 File-URL: https://iises.net/proceedings/10th-business-management-conference-paris/table-of-content/detail?cid=86&iid=001&rid=12069 File-Function: First version, 2019 Number: 8612069 Classification-JEL: Keywords: Social Entrepreneurship; Dual Goals; Hybrid Organisations; Paradox Theory; Mission Drift Handle: RePEc:sek:ibmpro:8612069 Template-Type: ReDIF-Paper 1.0 Author-Name: Adriana Csikósová Author-Name-First: Adriana Author-Name-Last: Csikósová Author-Email: adriana.csikosova@tuke.sk Author-Workplace-Name: Technical University of Ko?ice Author-Name: Katarína ?ulková Author-Name-First: Katarína Author-Name-Last: ?ulková Author-Email: katarina.culkova@tuke.sk Author-Workplace-Name: Technical University of Ko?ice Author-Name: Mária Jano?ková Author-Name-First: Mária Author-Name-Last: Jano?ková Author-Email: maria.ria.janoskova@tuke.sk Author-Workplace-Name: Technical University of Ko?ice Title: Consumer behaviour in the tourism market typology Abstract: The content of the contribution was an analysis of consumer behaviour in the area of tourism in the region of Slovakia. Contribution achieved the aim according theoretical and practical knowledge of the subject area to analyse the main factors influencing the consumer in tourism and specify a typology of customer in response to various segmentation variables. Research made in the region of Slovakia was connected with specification of consumers? typology by using of cluster analysis at the market of tourism according psychographic, demographical variables and single consumer?s behaviour in the individual segments. The research results were the basis for the formulation of conclusions and proposals for further research in the area of tourism market. Length: 10 pages Creation-Date: 2019-10 Publication-Status: Published in Proceedings of the Proceedings of the 10th Business & Management Conference, Paris, Oct 2019, pages 39-48 File-URL: https://iises.net/proceedings/10th-business-management-conference-paris/table-of-content/detail?cid=86&iid=002&rid=12324 File-Function: First version, 2019 Number: 8612324 Classification-JEL: M31 Keywords: Consumer behaviour; Marketing research; Segmentation; Tourism; Typology; Slovakia Handle: RePEc:sek:ibmpro:8612324 Template-Type: ReDIF-Paper 1.0 Author-Name: Katarína ?ulková Author-Name-First: Katarína Author-Name-Last: ?ulková Author-Email: katarina.culkova@tuke.sk Author-Workplace-Name: Technical University of Ko?ice Author-Name: Mária Jano?ková Author-Name-First: Mária Author-Name-Last: Jano?ková Author-Email: maria.ria.janoskova@tuke.sk Author-Workplace-Name: Technical University of Ko?ice Author-Name: Adriana Csikósová Author-Name-First: Adriana Author-Name-Last: Csikósová Author-Email: adriana.csikosova@tuke.sk Author-Workplace-Name: Technical University of Ko?ice Title: Prediction of tourism in the sustainable development of Carpatian region Abstract: Tourism records considerably massive development as a single sector and its development can be contribution only in case it is in accord with the living environment and social acceptance. The goal of the contribution is to search sustainable development in area of tourism in the frame of Visegrad group visitors in Slovakia in comparing with whole world prediction development. The searching is made by external environment of tourism system, regarding present legislation about tourism support. The evaluation and comparing is done by the index of country attractiveness from the view of satisfied demands of visitors and their country origin. The main results show attractiveness of the Slovakia is considered as attractive country from the view of satisfied demands. By this way, there is confirmed space for visitation increasing as well as improving Slovakia perception as target country for tourism. Length: 11 pages Creation-Date: 2019-10 Publication-Status: Published in Proceedings of the Proceedings of the 10th Business & Management Conference, Paris, Oct 2019, pages 49-59 File-URL: https://iises.net/proceedings/10th-business-management-conference-paris/table-of-content/detail?cid=86&iid=003&rid=12326 File-Function: First version, 2019 Number: 8612326 Classification-JEL: F15, O52 Keywords: Country attractiveness; Development prediction; Sustainability; Tourism; Visegrad group Handle: RePEc:sek:ibmpro:8612326 Template-Type: ReDIF-Paper 1.0 Author-Name: Celani John Nyide Author-Name-First: Celani Author-Name-Last: John Nyide Author-Email: nyidec@dut.ac.za Author-Workplace-Name: Durban University of Technology Title: A qualitative investigation of the Environmental Management Accounting practices for the optimisation of environmental costs in the South African hotel sector Abstract: The successful management of environmental impacts and environmental costs depends on the implementation of the appropriate Environmental Management Accounting practices (EMAPs). EMAPs provides a pragmatic response to the widely reported criticisms of conventional management accounting practices. This paper reports on the EMAPs evident from the hotel sector in South African, used in order to optimise of environmental costs. Purposive sampling was used to select the hotel group that met the discriminatory criterion. Considering that this study was exploratory in nature, in-depth interviews were conducted with 10 respondents. The study found that the implementation EMAPs is limited in the South African hotel sector. This is due to the fact that the implementation of these practices is voluntary at this stage and there is no awareness by the hotels of the existing framework that they can use. Moreover, there is negligible pressure from the government for the hotels to see a need to reduce their environmental costs. Environmental Cost Accounting and Material Flow Cost Accounting are prominently used by the investigated hotels for the optimisation of environmental costs. The development and implementation of new technologies that complement EMAPs were found to be a challenge because of the shortage of skilled personnel and massive investments. Length: 13 pages Creation-Date: 2019-10 Publication-Status: Published in Proceedings of the Proceedings of the 10th Business & Management Conference, Paris, Oct 2019, pages 60-72 File-URL: https://iises.net/proceedings/10th-business-management-conference-paris/table-of-content/detail?cid=86&iid=004&rid=12065 File-Function: First version, 2019 Number: 8612065 Classification-JEL: Q51, Q56, G30 Keywords: Environmental Management Accounting Practices, Environmental Costs, Hotel Sector, Optimisation, South Africa Handle: RePEc:sek:ibmpro:8612065 Template-Type: ReDIF-Paper 1.0 Author-Name: Valentina Kalygina Author-Name-First: Valentina Author-Name-Last: Kalygina Author-Email: kalygina-vv@rudn.ru Author-Workplace-Name: RUDN University, Moscow Author-Name: Anna Chernysheva Author-Name-First: Anna Author-Name-Last: Chernysheva Author-Email: chernysheva-am@rudn.ru Author-Workplace-Name: RUDN University, Moscow Title: GLOCALIZATION STRATEGY OF THE INTERNATIONAL COMPANIES IN THE RUSSIAN FMCG MARKET UNDER THE IMPORT SUBSTITUTION POLICY Abstract: The purpose of this study is to determine the most effective marketing strategies that would be effective for the international companies in the Russian FMCG market under the import substitution policy. The condition of FMCG market is one of the main indicators of the economic situation in any country. Moreover, this market is very sensitive to any changes in the external environment. That is why it requires from the companies a special approach to the development of marketing strategies. To achieve the goal, analytical alignment methods, statistical methods, methods of analysis and synthesis were used. The study covers the period from 2015 to 2018. The marketing strategies of the 4 largest TNCs (Nestle, Coca Cola, Danone and P&G) are analyzed. The results of the study prove that the Russian FMCG market continues to be of undoubted interest for foreign companies. Their investments to the Russian economy are growing, the number of provided jobs is increasing. The most appropriate marketing strategy in the Russian FMCG market for international companies is the glocalization strategy. The import substitution does not deny the creation of a special mechanism for attracting direct foreign investment, which opens up great opportunities for foreign companies. The study contributes to researches in the field of marketing strategies of international companies in the FMCG markets in the period of global economic instability and sanctions wars. The study can open a new discussion on the feasibility of applying a glocalization strategy in emerging markets in the context of import substitution. Length: 17 pages Creation-Date: 2019-10 Publication-Status: Published in Proceedings of the Proceedings of the 10th Business & Management Conference, Paris, Oct 2019, pages 73-89 File-URL: https://iises.net/proceedings/10th-business-management-conference-paris/table-of-content/detail?cid=86&iid=005&rid=12010 File-Function: First version, 2019 Number: 8612010 Classification-JEL: F23, M31, L19 Keywords: FMCG market, glocalization, international marketing strategy, import substitution Handle: RePEc:sek:ibmpro:8612010 Template-Type: ReDIF-Paper 1.0 Author-Name: Charitha Harshani Perera Author-Name-First: Charitha Harshani Author-Name-Last: Perera Author-Email: s3694322@rmit.edu.vn Author-Workplace-Name: School of Business & Management, RMIT University Author-Name: Rajkishore Nayak Author-Name-First: Rajkishore Author-Name-Last: Nayak Author-Email: rajkishore.nayak@rmit.edu.vn Author-Workplace-Name: School of Communication & Design, RMIT University Author-Name: Long Thang Van Nguyen Author-Name-First: Long Thang Author-Name-Last: Van Nguyen Author-Email: long.nguyenvanthang@rmit.edu.vn Author-Workplace-Name: School of Communication & Design, RMIT University Title: Role of social word-of-mouth on emotional brand attachment and brand choice intention: A study on private educational institutes in Vietnam Abstract: Prospective students are increasingly using social media to gather information about the higher education institutes (HEIs) while seeking the experiences and recommendations from others to evaluate the HEIs in order to make enrolment decision. Although the electronic word-of-mouth (eWOM) in social media is increasingly adopting in Vietnam, the association of social word-of-mouth (sWOM) in the higher education sector in Vietnam is an under-researched area. Accordingly, using users and gratification theory, this study aims to identify the role of sWOM in developing emotional attachment with the brands. This study has focused to examine the prospective students? interaction with sWOM to develop emotional attachment with HEI brands and thus brand choice intention. Based on the survey of a sample of undergraduates in the private institutes in Vietnam, this study develops framework consisting of sWOM as independent variable, emotional brand attachment and brand choice intention as dependent variables, and social media interactivity, perceived information usefulness and sWOM credibility as mediating variables. The results were analysed using correlation and regression analysis. Structural Equation Modelling was adopted to measure the model fit of the framework. The results showed that sWOM has a significant impact on emotional brand attachment and brand choice intention in the higher education sector. Social media interactivity, perceived information usefulness and sWOM credibility strengthened the relationship among sWOM and emotional brand attachment. This paper offers a better understanding of how emotional brand attachment with social media affected is by sWOM and thus brand choice intention. Length: 13 pages Creation-Date: 2019-10 Publication-Status: Published in Proceedings of the Proceedings of the 10th Business & Management Conference, Paris, Oct 2019, pages 90-102 File-URL: https://iises.net/proceedings/10th-business-management-conference-paris/table-of-content/detail?cid=86&iid=006&rid=11115 File-Function: First version, 2019 Number: 8611115 Classification-JEL: M31, M39 Keywords: Social word-of-mouth, Emotional Brand Attachment, Higher Educational Institutes, Brand choice intention, Social media interactivity, Perceived information usefulness, SWOM credibility Handle: RePEc:sek:ibmpro:8611115 Template-Type: ReDIF-Paper 1.0 Author-Name: Lilis Sulastri Author-Name-First: Lilis Author-Name-Last: Sulastri Author-Email: lilis.sulastri@uinsgd.ac.id Author-Workplace-Name: Faculty of Social and Political Sciences, UIN Sunan Gunung Djati Bandung Title: ISLAMIC WORK ETHIC IN ISLAMIC COLLEGE IN INDONESIA: THE ROLE OF INTRINSIC MOTIVATION, ORGANIZATIONAL CULTURE AND PERFORMANCE Abstract: Islamic work ethics is a concept of ethics that is based on Islamic teaching and principle which rely on faith. Islamic ethics is a principle of right and wrong which designate to demonstrate what human ought to do taught Quran and shown in the great life of the Prophet Muhammad. This study investigated the influence of Islamic work ethic on intrinsic motivation, organizational culture and job performance in Islamic College in Indonesia. This study used a quantitative model, and it uses a sample of 150 employees of Islamic University in Bandung, Indonesia. Empirical results show that the Islamic work ethic greater effect on intrinsic motivation and organizational culture than their effects on job performance. Furthermore, empirical results suggest intrinsic motivation moderates the relationship of the Islamic work ethic on performance, and organizational culture moderates the relationship of the Islamic work ethic on performance. Length: 6 pages Creation-Date: 2019-10 Publication-Status: Published in Proceedings of the Proceedings of the 10th Business & Management Conference, Paris, Oct 2019, pages 103-108 File-URL: https://iises.net/proceedings/10th-business-management-conference-paris/table-of-content/detail?cid=86&iid=007&rid=12095 File-Function: First version, 2019 Number: 8612095 Classification-JEL: F15, O52 Keywords: Islamic college; Islamic work ethic; Intrinsic motivation; Organizational culture; Performance Handle: RePEc:sek:ibmpro:8612095 Template-Type: ReDIF-Paper 1.0 Author-Name: Dedhy Sulistiawan Author-Name-First: Dedhy Author-Name-Last: Sulistiawan Author-Email: dedhy@staff.ubaya.ac.id Author-Workplace-Name: University of Surabaya Author-Name: Felizia Arni Rudiawarni Author-Name-First: Felizia Arni Author-Name-Last: Rudiawarni Author-Email: dedhy@staff.ubaya.ac.id Author-Workplace-Name: University of Surabaya Title: Is Price to Earnings Ratio (still) useful for trading strategy? Abstract: Overreaction phenomena stimulate assets mispricing and return reversals. Investors should build a trading strategy to receive benefits from the anomaly. Developing the classic idea of overreaction hypothesis from DeBondt and Thaler (1985 and 1990), we build stock portfolios based on sentiment and risk to produce higher future stock return. Using Indonesian data, we use financial information from public information to test weak-form efficiency. We believe that investors are not always rational and other groups of investors can use public information to generate excess return. This article finds that lower PER tend to produce higher future return, especially if lower PER accompanied by lower risk. Practically, our study contributes to the use of fundamental analysis in emerging markets. Theoretically, this study supports the idea of behavioral finance theory and reject weak-form efficient market hypothesis in Indonesia Stock Exchange. Length: 8 pages Creation-Date: 2019-10 Publication-Status: Published in Proceedings of the Proceedings of the 10th Business & Management Conference, Paris, Oct 2019, pages 109-116 File-URL: https://iises.net/proceedings/10th-business-management-conference-paris/table-of-content/detail?cid=86&iid=008&rid=11281 File-Function: First version, 2019 Number: 8511281 Classification-JEL: G11, G14 Keywords: Price Earnings Ratio (PER), Price to Book Value (PBV), stock risk, future return, trading strategy Handle: RePEc:sek:ibmpro:8511281 Template-Type: ReDIF-Paper 1.0 Author-Name: Edwin Theron Author-Name-First: Edwin Author-Name-Last: Theron Author-Email: et3@sun.ac.za Author-Workplace-Name: Department of Business Management, Stellenbosch University Title: WHEN SERVICE RECOVERY GOES WRONG ? THE HARMFUL EFFECT ON TRUST Abstract: Given the unique characteristics of the service act, service failure occurs frequently. Once a service failure occurs, it is important to rectify this mistake, because customer satisfaction is often negatively affected by these failures. Ultimately, a service failure might result in a customer defecting to an alternative competitive service provider. Therefore, service providers generally seize the opportunity to recover from service failures. However, not all service providers are capable of recovering appropriately, which results in a situation where the recovery is a failure as well. This twofold service failure is referred to as a ?double deviation? in the literature.This paper investigates the influence of a double deviation on a customer?s trust towards a service provider. The research question becomes particularly interesting when considering the fact that trust has proved to be one of the most important dimensions of a successful long-term customer relationship. The focus of the study was the airline industry, and respondents? trust was measured on two levels: firstly, after an initial service failure, and secondly, after a failed service recovery. The study made use of a 2x2 within subjects experiment using a non-interactive self-administered questionnaire.The data were analysed by means of one-way Anova tests, which found significant differences in trust, based on the two levels of service failure. The two types of trust, namely affective and cognitive trust, both eroded from the first service failure to the failed service recovery. The levels of cognitive trust decreased more than those of affective trust, which indicates that service recoveries should first and foremost concentrate on restoring cognitive trust. These findings support the existing literature that customers tend to suppress their emotions to safe guard their relationship with a service provider. This finding also reiterates the importance of maintaining long-term relationships with customers. On a practical level, service providers are strongly advised to invest in the training of frontline employees, as these employees are in the best position to deal with service failures. Length: 21 pages Creation-Date: 2019-10 Publication-Status: Published in Proceedings of the Proceedings of the 10th Business & Management Conference, Paris, Oct 2019, pages 117-137 File-URL: https://iises.net/proceedings/10th-business-management-conference-paris/table-of-content/detail?cid=86&iid=009&rid=11116 File-Function: First version, 2019 Number: 9411116 Classification-JEL: M31 Keywords: Double deviation; cognitive trust; affective trust Handle: RePEc:sek:ibmpro:9411116