Template-Type: ReDIF-Article 1.0
Author-Name: Ana Lazarovska
Author-Name-First: Ana
Author-Name-Last: Lazarovska
Author-Email: alazarovska@gmail.com
Author-Workplace-Name: Atlantic International University
Author-Name: Verica Dancevska Dancevska
Author-Name-First: Verica Dancevska
Author-Name-Last: Dancevska
Author-Email: verica.dancevska@tfb.uklo.edu.mk
Author-Workplace-Name: Faculty of Technical Sciences
Author-Name: Violeta  Manevska
Author-Name-First: Violeta 
Author-Name-Last: Manevska
Author-Email: violeta.manevska@uklo.edu.mk
Author-Workplace-Name: IT and Communications Faculty
Title: Transport economic as a function of design, construction and sustainable development for sport-school and commercial aerodrome 
Abstract: Transport economics in developing aerodrome infrastructure focuses on optimizing costs, benefits, and economic impacts to create efficient, sustainable air transportation systems that foster regional development and connectivity. The distinction between sport aerodromes, which are minimal recreational facilities, and commercial aerodromes, which are large-scale airports supporting high-volume passenger and cargo operations, is crucial in planning and resource allocation. Developing a new aerodrome involves a strategic master plan that includes site selection, feasibility studies, stakeholder engagement, and phased construction, emphasizing safety, scalability, environmental sustainability, and technological integration. Funding, regulatory compliance, and logistical coordination are integral to ensuring timely, cost-effective implementation, resulting in a resilient facility capable of accommodating future air traffic growth while supporting local economic development.
Classification-JEL: 
Keywords: transport economic; sustainable development; optimization; benchmarking; aviation management
Journal: International Journal of Business and Management
Pages: 1-12
Volume: 12
Issue: 2
Year: 2025
Month: October
File-URL: https://iises.net/international-journal-of-business-management/publication-detail-117026
File-URL: https://iises.net/international-journal-of-business-management/publication-detail-117026?download=1
Handle: RePEc:sek:jijobm:v:12:y:2025:i:2:p:1-12
Template-Type: ReDIF-Article 1.0
Author-Name: Anna Katashvili
Author-Name-First: Anna
Author-Name-Last: Katashvili
Author-Email: Anna.Katashvili@gmail.com
Author-Workplace-Name: The University of Georgia
Author-Name: Eka Gegeshidze
Author-Name-First: Eka
Author-Name-Last: Gegeshidze
Author-Email: e.gegeshidze@ug.edu.ge
Author-Workplace-Name: The University of Georgia
Title: AI-Powered HR Platforms: Transforming Workforce Management Through Intelligent Systems
Abstract: This study investigates how artificial intelligence (AI)-powered human resource (HR) platforms reshape workforce management by enhancing value creation, value delivery, and value capture. It explores the role of AI in improving employee engagement, talent retention, and internal mobility within organizations. A qualitative case study approach was employed, analyzing an advanced AI-driven HR software solution. Data were gathered through semi-structured interviews with HR practitioners and technology experts, followed by thematic analysis. The findings indicate that AI enhances personalized employee experiences, enables predictive workforce analytics, and automates HR functions, thereby improving decision-making and scalability of the platform. Nevertheless, challenges concerning ethical AI governance, data privacy, and system integration were also identified. This paper advances the understanding of AI's strategic role within HR platforms by providing empirical insights into its contributions to operational efficiency, employee experience, and business model innovation. It underscores both the opportunities and challenges organizations face in adopting intelligent HR systems.
Classification-JEL: M10
Keywords: Artificial intelligence, Human resource platforms, Employee experience, Predictive analytics, Platform business models
Journal: International Journal of Business and Management
Pages: 13-23
Volume: 12
Issue: 2
Year: 2025
Month: October
File-URL: https://iises.net/international-journal-of-business-management/publication-detail-117023
File-URL: https://iises.net/international-journal-of-business-management/publication-detail-117023?download=2
Handle: RePEc:sek:jijobm:v:12:y:2025:i:2:p:13-23
Template-Type: ReDIF-Article 1.0
Author-Name: Jannik Schumann
Author-Name-First: Jannik
Author-Name-Last: Schumann
Author-Email: jnk@basec.de
Author-Workplace-Name: VSFS
Title: Inflation and wealth accumulation of young German households: Evidence from SOEP panel data (2015?2022)
Abstract: This paper summarizes the main findings of the dissertation on the financial impact of inflation on the wealth of young adults in Germany in the period 2015-2022. The aim is to present the key findings in a scientific article that covers all essential aspects and is suitable for publication in a specialist journal. The analysis is based on extensive data from the German Socio-Economic Panel (SOEP), supplemented by macroeconomic information from the Deutsche Bundesbank, the Federal Statistical Office and international organizations. Fixed-effects panel regressions are used to examine how inflation shocks influence the savings and investment behavior of younger and older households. The study shows that wealth inequality between younger and older households was already high during the low-inflation phase and worsened further as a result of the sharp price increases from 2021. The study focuses on the central hypotheses; that inflation significantly inhibits wealth accumulation among young adults. The empirical results only partially support these assumptions. Although young households suffer real losses in value, a heterogeneous adjustment can be identified: Well-qualified young people with higher incomes invest more in tangible assets, while financially weaker groups reduce their savings and prefer consumption. The paper concludes with an outlook on political measures to strengthen the financial resilience of young generations.
Classification-JEL: E31, D14, D31
Keywords: inflation, young adults, household assets, Wealth inequality in Germany, Wealth inequality
Journal: International Journal of Business and Management
Pages: 24-45
Volume: 12
Issue: 2
Year: 2025
Month: October
File-URL: https://iises.net/international-journal-of-business-management/publication-detail-117032
File-URL: https://iises.net/international-journal-of-business-management/publication-detail-117032?download=3
Handle: RePEc:sek:jijobm:v:12:y:2025:i:2:p:24-45
Template-Type: ReDIF-Article 1.0
Author-Name: Izabela Sta?czyk
Author-Name-First: Izabela
Author-Name-Last: Sta?czyk
Author-Email: izabela.stanczyk@uj.edu.pl
Author-Workplace-Name: Jagiellonian University, Kraków
Title: Employee engagement and solidarity in organisations
Abstract: This article aims to examine the relationship between workplace solidarity and employee engagement in task execution. The study was conducted using a proprietary survey questionnaire developed based on a comprehensive review of the literature. In 2024, data were collected from a sample of 2,000 employees from various types of organisations in Poland. The results were analysed using Pearson?s chi-squared test. The findings confirm the hypothesis that solidarity positively influences employee engagement in assigned tasks. Statistically significant relationships were observed for variables such as job tenure and type of position held (managerial vs. non-managerial). This article presents a unique empirical study on workplace solidarity and employee engagement, conducted on an exceptionally large sample. Highlights the potential of fostering solidarity within organisations as a strategic approach to enhancing employee engagement. These opportunities should be identified and developed by managers and HR professionals to support workforce development.
Classification-JEL: J24, J17, J28
Keywords: HR, managers, solidarity, workplace solidarity, employee engagement, human resource management
Journal: International Journal of Business and Management
Pages: 46-58
Volume: 12
Issue: 2
Year: 2025
Month: October
File-URL: https://iises.net/international-journal-of-business-management/publication-detail-117033
File-URL: https://iises.net/international-journal-of-business-management/publication-detail-117033?download=4
Handle: RePEc:sek:jijobm:v:12:y:2025:i:2:p:46-58
Template-Type: ReDIF-Article 1.0
Author-Name: Teona  Tavdishvili
Author-Name-First: Teona 
Author-Name-Last: Tavdishvili
Author-Email: teonatavdishvili1@gmail.com
Author-Workplace-Name: The University of Georgia
Author-Name: Ekaterine  Maglakelidze
Author-Name-First: Ekaterine 
Author-Name-Last: Maglakelidze
Author-Email: eka_maglakelidze@mail.ru
Author-Workplace-Name: The University of Georgia
Title: Word of Mouth and influencer marketing in Georgian companies
Abstract: Word-of-mouth marketing represents one of the oldest and most effective marketing strategies that organizations employ to attract customers and enhance their loyalty. WOMM is based on the phenomenon where satisfied customers share their experiences and impressions with others, generating interest and trust among potential new customers.While Georgian companies often rely on traditional marketing methods such as television advertising, print materials, and internet advertising, the potential of word-of-mouth marketing is frequently underutilized. This is despite evidence that implementing such a strategy significantly increases consumer trust and loyalty, ultimately positively impacting company success and financial performance.In recent years, influencer marketing has emerged as a prominent form of word-of-mouth marketing. This strategy involves collaboration with influential individuals whose shared content and recommendations substantially impact their followers' behavior. Influencers are often regarded as experts or leaders in specific segments, resulting in high consumer trust in their recommendations. This enables companies to reach broader audiences more efficiently and establish a positive brand image.This research aimed to examine the impact of influencer marketing in two Georgian companies. The study incorporated observation and experimental methods. An experiment was conducted at "Nadimi," a company established in March 2024, focusing on their customer base. The experiment aimed to generate buzz through specified advertising channels to maximize product discussion among consumers.Additionally, observations were conducted on the marketing activities of Dressarium, a major player in the clothing industry, to evaluate the effectiveness of their advertising channels. The study analyzed the company's marketing plan and annual budget, assessing the effectiveness of various promotional channels and activities - social media, influencers, YouTube, banners, SMS marketing, and events - across different target segments.
Classification-JEL: M00, M30, M31
Keywords: Word-of-mouth marketing, WOMM, influencer marketing, digital marketing, consumer behavior, Georgian market, marketing strategy, social media marketing
Journal: International Journal of Business and Management
Pages: 59-69
Volume: 12
Issue: 2
Year: 2025
Month: October
File-URL: https://iises.net/international-journal-of-business-management/publication-detail-117018
File-URL: https://iises.net/international-journal-of-business-management/publication-detail-117018?download=5
Handle: RePEc:sek:jijobm:v:12:y:2025:i:2:p:59-69