IISES International Academic Conference, Paris

Keynote Speaker

Professor Edwin Theron 
University of Stellenbosch, South Africa

Professor Theron's research focuses on the management of long-term marketing relationships. His research has been published in a variety of accredited academic journals, such as the Journal of Marketing Management, the Journal of Business-to-Business Marketing, and the International Journal of Market Research. Currently he is conducting research within the field of unwanted services.

Professor Theron will deliver keynote speech "When Service Recovery Goes Wrong – The Harmful Effect on Trust".

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