International Conference on Economics, Finance & Business, London

FACTORS INFLUENCING KNOWLEDGE OF THE BITCOIN BLOCKCHAIN AMONG CANADIAN ADULTS

JACINTHE CLOUTIER

Abstract:

The realm of cryptoassets is highly complex and requires specific knowledge to avoid making risky decisions. This study aims to identify the determinants of both objective and subjective knowledge levels regarding the Bitcoin blockchain. Data were collected from the adult population of Quebec (Canada) in the fall of 2024 (n = 1,078). The results of multiple linear regression analyses indicate that men, perceived risk, self-efficacy, and subjective knowledge level positively influence the objective knowledge level about the Bitcoin blockchain. Conversely, the subjective knowledge level about the Bitcoin blockchain is negatively influenced by household size, age, perceived compatibility, and the presence of facilitators, while it is positively influenced by attitude, self-efficacy, objective knowledge about the Bitcoin blockchain, and perceived knowledge of traditional investment. The findings are discussed in light of the educational needs in this complex domain, particularly among young consumers.

Keywords: Cyptoassets; Objective knowledge; Subjective knowledge; Canadian consumers; Investment