Designing A Framework for E-WOM and Online Reviews Adoption for Online Reservations in the Hotel Industry in the Egyptian Context

Elsaghier, Niveen

DESIGNING A FRAMEWORK FOR E-WOM AND ONLINE REVIEWS ADOPTION FOR ONLINE RESERVATIONS IN THE HOTEL INDUSTRY IN THE EGYPTIAN CONTEXT

NIVEEN ELSAGHIER

Abstract:

In buying choices and purchase decisions, consumers and shoppers progressively search for data on product and service on the web. Consequences of delegate studies show that a lot of people effectively utilize online suggestions for information and data on product and service. Individuals, who based their buying choices and purchase decisions for advertising and expert counsel a couple of years prior, presently increasingly more allude to proposals of online users. The trading of provider data between buyers using the web is called electronic Word-of-Mouth (e-WOM). Therefore, this paper classifies the meaning of e-WOM, then identifies the link between the e-WOM, E-WOM Credibility, E-WOM Review Adoption, and Online Reviews Adoption. Also, the main objective of this study is to construct a research model that investigates the impact of factors on Credibility, Adoption, and Online Reviews Adoption. Data was collected from customers using online hotel reservations in Egypt and results showed that there is a significant effect of Expertise, Trustworthiness, Homophily and Aggregated Recommendation Rating on Online Reviews Adoption of online hotel reservations in Egypt.

Keywords:
E-WOM, E-WOM Credibility, E-WOM Review Adoption, Online Reviews Adoption

DOI: 10.20472/BM.2020.8.2.002

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APA citation:
NIVEEN ELSAGHIER (2020). Designing A Framework for E-WOM and Online Reviews Adoption for Online Reservations in the Hotel Industry in the Egyptian Context. International Journal of Business and Management, Vol. VIII(2), pp. 25-52. , DOI: 10.20472/BM.2020.8.2.002