IMPACT OF ENTERPRISE RESOURCE PLANNING SYSTEM ON REALIZING OF COMPETITIVE ADVANTAGE AND CONSUMER SATISFACTION IN RAJHI STEEL INDUSTRIES CO. LTD

BECHIR FRIDHI, SULTAN AL-OTAIBI, MENAHI AL-SUBAIE, HASSAN ASSIRI , ABDULMOHSEN AL-ODHAIB

Abstract:

The study aimed to identify the impact of the application of resource planning to achieve competitive advantage in consumer Al Rajhi Steel factory and pleasing system. As well as to identify the differences in consumer satisfaction according to the variable number of years dealing with the company. To achieve the goal of the study was the use of a quantitative descriptive approach. Where the study was applied on a simple random sample consisting of (111) customers and direct consumers of the company's products. A questionnaire was applied to achieve the objectives of the study. The results have resulted in the presence of a statistically significant effect of the application of ERP system in Al-Rajhi Steel Company in the Kingdom of Saudi Arabia on the competitive advantage of consumers and harms very much. It turns out that there are no statistically significant differences at the level of significance ( ) between the mean scores of the study sample to the impact of the application of resource planning system in Al-Rajhi Steel Company in the Kingdom of Saudi Arabia on the consumer and customer satisfaction estimates due to a variable number of years dealing with the company. One of the main recommendations of the study continue to develop resource planning and expansion of its database system to cover all sections of the companies that use partially; as well as training courses for companies operating resource planning system in order to raise the efficiency and sustainability of the follow-up entry updates on this system.

Keywords:
Al-Rajhi Steel Company, Competitive Advantage, Resource Planning System,

DOI: 10.20472/BM.2020.8.2.003

PDF:
Download

APA citation:
BECHIR FRIDHI, SULTAN AL-OTAIBI, MENAHI AL-SUBAIE, HASSAN ASSIRI , ABDULMOHSEN AL-ODHAIB (2020). Impact of Enterprise Resource Planning System on Realizing of Competitive Advantage and Consumer Satisfaction in Rajhi Steel Industries Co. Ltd. International Journal of Business and Management, Vol. VIII(2), pp. 53-72. , DOI: 10.20472/BM.2020.8.2.003


Copyright © 2020, Bechir FRIDHI et al, bm.fridhi@mu.edu.sa


Copyright © 2020 The International Institute of Social and Economic Sciences, www.iises.net