The purpose of this paper is to explore women’s investment strategies and risk aversion practices. Our findings are related to property investments as they present long term and low risk investments. The study was conducted as a qualitative study, interviewing female property investors in Finland. Our findings show that women are long-term and active property investors; they are aware of the risks and anticipate them, but they also prepare for them, sometimes taking deliberate risks. Our findings highlight that women are confident and goal-oriented investors with good financial skills. Property investments were perceived as a meaningful form of investment because they corresponded well with the women’s fields of expertise and the women were able to apply their strengths and previous skills from their educational and work backgrounds. This study enhances also our understanding of women’s investing activities in practice. The results of this study enable to development of more diverse financial and investment services, especially for women.
investment, risk, management, women, Finland
HENRI TEITTINEN, VENLA LAITINEN (2023). Insights into women’s investment strategies and risk aversion practices – Findings from Finland. International Journal of Business and Management, Vol. XI(1), pp. 19-31. , DOI: 10.20472/BM.2023.11.1.002
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