MARKETING ANALYSIS IN THE WATER PRODUCTION SECTOR IN KOSOVO. CASE STUDY “DEA WATER”

VJOSA FEJZA, HYKMETE BAJRAMI

Abstract:

The drinking water presents a vital product worldwide to whom nowadays a special attention is being devoted. This is mainly due its lack, which is a result of to the environmental destruction caused by humankind. Therefore, providing enough drinking water presents a challenge for many countries worldwide. Kosovo has insufficient water reserves, that presents one of the main limiting factors for economic and social development in the future. In this study, a single case study approach was employed with the intention to explore and gain a preliminary understanding of the drinking water production sector. The objective of this paper is to analyze the strength and weakness of drinking water production company DEA as well as other companies in the same sector on their daily operations. Our main focus is to analyze the marketing mix of the DEA Company, the current markets in which this company is operating as well as the markets that this company aims to penetrate in the future. Objective of the paper is also to come to some valuable conclusions and recommendations for companies operating in the same sector and also those who are seeking to enter the market.

Keywords:
marketing, marketing mix, production, drinking water, SWOT analysis

DOI: 10.20472/BM.2019.7.2.005

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APA citation:
VJOSA FEJZA, HYKMETE BAJRAMI (2019). Marketing Analysis in the Water Production Sector in Kosovo. Case Study “Dea Water”. International Journal of Business and Management, Vol. VII(2), pp. 59-79. , DOI: 10.20472/BM.2019.7.2.005


Copyright © 2019, Vjosa Fejza et al, vjosa.fejza@uni-pr.edu


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