The role of socio-economic determinants for superstore location is analyzed. Data are collected by Italian Minister of Economic Development and ISTAT. Results show a positive effect of superstore location in respect to GDP, Employment and population. Panel data analysis shows positive relations among superstore location and Instruction and Formation, Economic Wellness, Social Relationships.
Cluster Analysis, Panel Data, Branding, Location
ANGELO LEOGRANDE, ALESSANDRO MASSARO, MAURIZIO GALIANO (2020). The Location of Superstores in Italy: A Metric Approach . International Journal of Business and Management, Vol. VIII(1), pp. 35-64. , DOI: 10.20472/BM.2020.8.1.003
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