THE LOCATION OF SUPERSTORES IN ITALY: A METRIC APPROACH

ANGELO LEOGRANDE, ALESSANDRO MASSARO, MAURIZIO GALIANO

Abstract:

The role of socio-economic determinants for superstore location is analyzed. Data are collected by Italian Minister of Economic Development and ISTAT. Results show a positive effect of superstore location in respect to GDP, Employment and population. Panel data analysis shows positive relations among superstore location and Instruction and Formation, Economic Wellness, Social Relationships.

Keywords:
Cluster Analysis, Panel Data, Branding, Location

DOI: 10.20472/BM.2020.8.1.003

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APA citation:
ANGELO LEOGRANDE, ALESSANDRO MASSARO, MAURIZIO GALIANO (2020). The Location of Superstores in Italy: A Metric Approach . International Journal of Business and Management, Vol. VIII(1), pp. 35-64. , DOI: 10.20472/BM.2020.8.1.003


Copyright © 2020, Angelo Leogrande et al, angelo.leogrande@dyrecta.com


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