Does the Country of Origin matters for hybrid products?

Tamas, Anca

DOES THE COUNTRY OF ORIGIN MATTERS FOR HYBRID PRODUCTS?

ANCA TAMAS

Abstract:

Purpose-the aim of the paper is to assess how is Country of origin perceived for the hybrid products by the Romanian consumers. Design/methodology/approach-statistical analyze and econometric methods, using SPSS, the Pearson correlation, the cluster method, the t-test; critical assessment of literature review; quantitative methods: 126 online questionnaires. Findings-Country of origin is important for buying decision in the case of hybrid products; Country of Brand is mostly perceived as the Country of Origin of the considered hybrid products; identifying the Country of Origin is more demanding for hybrid products. Practical implications-considering the consumers’ opinions on the Country of Origin for the hybrid products retailers could emphasize the Country of Brand. Originality/value-providing an insight of an area with only few researches and an insight on the Romanian consumers. Limitations-the respondents were only from the South part of Romania

Keywords:
country of origin, hybrid products

DOI: 10.20472/BM.2016.4.1.005

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APA citation:
ANCA TAMAS (2016). Does the Country of Origin matters for hybrid products?. International Journal of Business and Management, Vol. IV(1), pp. 85-104. , DOI: 10.20472/BM.2016.4.1.005