IISES International Academic Conference, Venice

THE GOVERNMENT SUPPORT AND VALUE CHAIN MANAGEMENT AFFECT THE BUSINESS PERFORMANCE IN THE NORTHEASTERN BORDER TRADE AREA OF THAILAND

PICHYADA PHEUNPHA, PHIMONSINEE UDOMPHAN

Abstract:

The research aimed to examine the influence of government support and value chain management on business performance in Thailand's northeastern border trade area. A questionnaire with a reliability coefficient (0.96) at a very high level was used in this study. Area sampling collected 307 small and medium enterprises from Ubon Ratchathani and Mukdahan provinces. The statistics were descriptive and multiple linear regression analysis. The results showed that thirteen sub-independent variables correlated with the business performance at a very high level (r = 0.88) and can explain or predict the variance of business performance at a high level with 76% (Adjusted R Square = 0.76). Four variables affect the business performance with statistical significance at 0.01** and 0.05*, which were the regression coefficient of marketing and sale of the value chain (β = 0.40**), human resource management (β = 0.24**), Inbound logistics (β = 0.16), and government support of export (β = 0.12) *, respectively. So, entrepreneurs should focus on developing robust marketing strategies, utilizing digital tools and social media to enhance visibility while conducting market research to tailor their offerings. Investing in employee training and fostering a positive workplace culture will enhance human resource management. Streamlining supply chain processes and implementing effective inventory management can optimize inbound logistics. Additionally, staying informed about government support programs and collaborating with other businesses will help maximize benefits. For the government, enhancing export support programs through increased awareness and workshops, promoting business development initiatives like grants for marketing and technology investments, improving logistics infrastructure, and conducting ongoing research to assess SME needs are crucial for fostering a competitive business environment in the northeastern border trade area of Thailand.

Keywords: Government Support, Value Chain Management, Business Performance, SMEs