Proceedings of the 10th International Academic Conference, Vienna

THE ROLE OF LEISURE ACTIVITY ON TRAVEL BEHAVIOR

NOPPAMASH SUVACHART

Abstract:

This research aims to explore Thai youths’ travel behavior regarding green travel values, including test the effect of leisure activities preference factor of green activeness group. When classified travel behavior by green shading, there were five major forms of travel behavior; 65.6% were green, 25.7% were medium green, 7.8% were dark green, 0.8% were light green , and 0.2% were very light green. The importance leisure activities preference factor of separate green youth (active green) from the not so green (less active green) are voluntary service, nature protection, classic music, special event, sport, and reading books, respectively. A summary of each category description, methodology and main results are outlined below, as well as an analysis of findings.

Keywords: Green Travel, Green Values, Leisure, Acitvity

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