Proceedings of the 12th International Academic Conference, Prague

POSSIBILITIES OF USING METHOD EVALUATION OF COMPANIES HARRY POLLAK IN PRACTICE

LENKA DVOŘÁKOVÁ, MAREK VOCHOZKA

Abstract:

This article focuses on the issue in a comprehensive evaluation of company using benchmarking methods. Evaluation by benchmarking techniques is based on non-financial indicators, which should be predict future potential company and evaluate its performance. One of these methods describes Harry Pollak, where it focused on viability. This method characterizes the ten criteria for evaluating of healthy business (financial result, financial satisfaction of participants, satisfied customers, products corresponding to the market, market research focused on progress, training and motivating employees, capital base, reliable suppliers, convenient localization business , relationship with the environment) eight of given characteristics is located in the outer area. This article aims to correct the model Harry Pollak, so as to enhance its objectivity.

Keywords: Comprehensive evaluation of company, benchmarking methods, non-financial indicators, Harry Pollak, viability.

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