Proceedings of the 17th International Academic Conference, Vienna

HIGHER EDUCATION IN SERBIA: EXPLORING A DEVELOPMENT MODEL OF THE THIRD MISSION AT AN UNIVERSITY

RADOVAN PEJANOVIĆ, DUNJA DEMIROVIĆ, VLADIMIR NIKIĆ

Abstract:

The role of universities has changed. Universities are not only focused on transferring knowledge and conducting research, but have become a link between the state and the economic environment. The new role of the university is referred to as its third mission through which the university becomes an institution that monitors development in society and actively is involved in solving its problems. In order to determine the appropriate development model of the third mission, at the University of Novi Sad (Serbia) was conducted survey on four levels: university - the Rector, faculties - dean, the department directors/heads of departments and staff. 200 employees at the University were surveyed, and the starting point for research was the questionnaire HE-Innovate tool, designed by the European Commission and Organisation for Economic Co-operation and Development (OECD). Research conducted at the University of Novi Sad presents empirical results of an entrepreneurial university in Serbia and indicates which are the key aspects of the strategic approach in the development of the University as an entrepreneurial university, as well as how to improve the quality of scientific research and educational work and therefore its internationalization.

Keywords: the third mission, entrepreneurship, social role, internationalization, University of Novi Sad (Serbia)

DOI: 10.20472/IAC.2015.017.067

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