Proceedings of the 17th International Academic Conference, Vienna

POTENTIALS OF OTOP GROUP ON THE SUSTAINABLE OPERATION BASED ON LOCAL WISDOM

WITTHAYA MEKHUM, MUNTANAVADEE MAYTAPATTANA, PREMWADEE KARAUHADEJ, SOPID SAWANGJIT

Abstract:

The objectives of this research were to evaluate the readiness and analyze the potential of production when applying Sufficiency Economy Philosophy on Nonthaburi OTOP. The sample in this study included 144 OTOP projects selected to join Nonthaburi OTOP project and registered in 2006. Data were collected through interview questionnaires, small group discussion, and focus group with the reliability of 0.96. Research statistics included arithmetic mean, standard deviation, and descriptive statistics. The results can be concluded in 2 main points: 1) the informants reported the readiness in applying sufficiency economy philosophy according 6X2 indicators at the highest level of 4.15 and the lowest level at 3.08. 2) According to SWOT analysis, the production strength is on experience and skill while the weakness is on marketing distribution channel. The opportunity is on experience sharing among the enterprises, scholars, tertiary students, and lay people. Threats are on economics stability, politics, and the economics regression of the country.

Keywords: Potential; Sufficiency Economy Philosophy; OTOP

DOI: 10.20472/IAC.2015.017.061

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