Proceedings of the 17th International Academic Conference, Vienna

SSRUICS’ GRADUATES COMPETENCIES IN AIRLINE BUSINESS PROGRAM

KUNNAPAT KANKAEW, THANASUWIT THABHIRANRAK, TAWATCHAI SUPHUAN, SUPAYOTIN NA SONGKLA

Abstract:

This study aim to survey the competencies of graduates in airline business of International College; Suan Sunandha Rajabhat University (SSRUIC). As well as to evaluate the competencies enhancing effective in service work. This was longitudinal research employed both qualitative and quantitative method in gathering data. The samplings were 2 batches of SSRUIC’s graduates in airline business program. There were 1st and 2nd batches total 86 graduates. Accurately, the focus groups were conducted with 2 sampling groups; along with in-depth interview their peers and superiors then the triangulation was tested. The 5 key competencies were found most appropriate in service work. Those are personality and grooming, good human relation, service minded, punctuality, and ethic and moral. The 1st batch believed that ethic and moral were most important; meanwhile personality and grooming were crucial for 2nd batch. Notwithstanding, superiors and peers of 1st and 2nd batch found that human relation and service minded were the coexistence quality of SSRUIC graduates respectively. Afterward, Pearson Product Moment Correlation Coefficient was run to assess the competencies that related to professional competencies. The result illustrated that the most significant competencies correlated to professional competencies were responsibility, and analytical thinking skill. Albeit, the stepwise of multiple regression was tested and found that the results were in consistent to focus group conducted.

Keywords: Competency, Education, Airline Business, Curriculum, Networking

DOI: 10.20472/IAC.2015.017.039

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