Proceedings of the 17th International Academic Conference, Vienna

SUSTAINABLE TOURISM DEVELOPMENT PLANNING IN KLONG-BLAB VILLAGE, SURAT THANI PROVINCE THAILAND

URAI BUTTHONGDEE

Abstract:

Sustainable Tourism Development Planning. In which the research shown that in the area particularly, Klong-Blab village is full of natural resources . And Guide for Potential-Based Doi Sathit Herbal Learning Center development this research has 3 main objectives, they are: to study the involvement of community management, to evaluate the potential of the tourism community, and to determine the potential for tourism development. The 400 questionnaires were completed by three sample groups: 100 locals, 20 academics, 280 tourists. The questionnaire was created to examine readiness of Doi Sathit area for tourism development and to examine weaknesses, strengths, opportunities and obstacles, of which to the development of Klong-Blab village as a tourist attraction, in order to guide the tourism development in the Klong-Blab village. Results found that the way to the development of tourist attraction of Klong-Blab village are: Tourism Resource Development, Tourism Marketing Development, and Tourism Readiness Development. For evaluation the potential of Doi Sathit to become a part of tourist attraction sights of Klong-Blab village, by interview locals and inside observation. In addition to that there are 5 community groups meeting for the share of responsibilities which the interpretation given to the 5 areas: The center of the sufficiency economy; Non-toxic orchard; The center of a ‘Lhoom’ pig farm and mushroom farm; Community of learning center; and Doi Sathit Herbal Learning Center. In conclusion, these 5 areas were then a single local tourist attractions, now they become Klong-Blab community tourist attraction.

Keywords: Potential of tourism, Herbal learning center, Lhoom pig farm, Sustainable route

DOI: 10.20472/IAC.2015.017.013

PDF: Download