Proceedings of the 17th International Academic Conference, Vienna

THAI ANIMATION AT A CROSSROADS

NIRACHARAPA TONGDHAMACHART

Abstract:

The research was to study Thai animation industry in order to lay out a solid foundation and to compete in the global market. The research was a qualitative research based on interviews of key persons from its industry and government sectors, related research and articles and observation data. The research was analyzed by tracing back the development of Asian animation and particularly looking into the success story of Japanese animation in a global market. The study showed that Thai animation still lacked the unique style of production to attract global viewers. To spearhead and strengthen Thai animation, several factors including a robust government policy, international partnership, marketability, financial support and related industry and associations kept the industry competitive.

Keywords: anime, digital content, competitive, animation, characters

DOI: 10.20472/IAC.2015.017.098

PDF: Download