Proceedings of the 17th International Academic Conference, Vienna

THE SOCIAL CONTEXT OF FACULTY MEMBER AFFECTING THE ACCEPTANCE ON E-LEARNING MEDIA SYSTEM AT SUAN SUNANDHA RAJABHAT UNIVERSITY

WICHIAN SRIPRACHAN, LUEDECH GIRDWICHAI, CHUTIKARN SRIVIBOON

Abstract:

The research aims to examine the social context of faculty member that affects the acceptance on e-learning media system at Suan Sunandha Rajabhat University; and to study the external concerned classified by demographic characteristics. A questionnaire is used for collecting data from 127 samples, who are faculty members teaching in 2009 academic year. The statistical tools applied for descriptive data analysis include frequency, percentage, Pearson’s product correlation coefficient and Chi-square. The findings reveal that the majority of the respondents recognize the easiness and benefit of e-learning media, being classified into 2 level – agree and uncertain. On the other hand, the social context overall does not correlate to easiness recognition at the level of .01 statistical significance; meanwhile, educational background and academic title correlate to benefit recognition at the level of .01 statistical significance.

Keywords: Social Context ,Acceptance,E-learning Media System

DOI: 10.20472/IAC.2015.017.088

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