Proceedings of the 19th International Academic Conference, Florence

AWARENESS AND ATTITUDE OF SU PHETCHABURI CAMPUS STAFFS AND STUDENTS TOWARD CSR PROGRAM

THITIRUT CHANMAHA

Abstract:

The research "The awareness and attitudes of staffs and students toward the social responsibility activities of Department of Management, Silpakorn University Phetchaburi Campus." aims to study staffs and students’ awareness and attitudes toward the social responsibility activities and to initiate the guidance to plan, improve and develop the efficiency of Department of Management in relation to social responsibility activities. This research applied a qualitative research methodology and Empiricism research methodology by collecting 20 in-depth interviews from staffs and students of Silpakorn University Phetchaburi Campus. The result has shown that most of staffs and students have awareness and attitudes toward social responsibility. Half of the populations have experienced the social responsibility activities. Furthermore, most of key informants have awareness towards the Department of Management mission’s which is “Producing qualified managers with great social responsibility”. Therefore, according to the research, the attitude of staffs and students towards social responsibility activities from Department of Management is a good activity which is responsible for the society and interesting to the public.

Keywords: Awareness, Attitude, Cooperate Social Responsibility (CSR)

DOI: 10.20472/IAC.2015.019.024

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