The paper discusses the role and the challenges before Public Employment Services (PES) of the European Union in contemporary conditions of dynamically changed economic and social environment. Recent trends on labor markets (in European and national Bulgarian scope) are analyzed outlining the general concerns nowadays and providing recommendations for adequate answers on national, regional and European level. The need of application of new approaches and models in organization and management of PES activities is concerned according to the current employment strategies in the EU and in Bulgaria. Special attention is paid to the ways of achieving effective impacts of the policies on the labor market through business modelling and services provision introducing innovative approaches and adding values in PES, particularly in the implementation of a strong and sustainable mediation. The adoption of a holistic approach for better management and continuity is interlinked to the good understanding of state-of-art and goals of improvement of activities in terms of quality, adequacy and expediency, all resulting in proper influence measures and effective implementation of policies on employment targeted to sustainable economic and social development.
Keywords: labor market, employment, active policy, management, model.