Proceedings of the 19th International Academic Conference, Florence

REPUTATION MANAGEMENT WITH REGARD TO DESTINATION IN ONLINE MEDIA

GÖKSEL ŞİMŞEK, ALI ERKAM YARAR

Abstract:

Today social media, brought masses together, formed a wide cultural and social application area on the world, even created the new legal definitions, contained with deep information, document, reviews and sharing, it became the first information source from the individual application. İn particularly, due to the wide area which referenced before the trip and tourist travel vacation and shared their experiences and reviews, it motived their attitude intention and behaviour, so it has become the most important decision making tool. This situation which is online version of WOM, continued to develop and increases the number of users. İn addition to the new dimension, due to the complex organization of tourism destinations, they are creating the need to manage their organizational reputation. This study aims to explore and describe the steps of online reputation management for tourism destinastion. The reptrak model (developed by the reputation institute, used to measure corporate reputation) will try to adapt for destinations.

Keywords: Online Media, Destination, Reputation Management

DOI: 10.20472/IAC.2015.019.123

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