Proceedings of the 19th International Academic Conference, Florence

SUCCESSFUL MANAGEMENT OF COMMUNITY ENTERPRISE OF FAIR TRADE PINEAPPLE GROWERS GROUP SAMROIYOD DISTRICT, PRACH

CHOMBHAK KLANGRAHAD

Abstract:

The study of successful management of Community Enterprise of Fair Trade Pineapple Growers Group, Sam RoiYod District, Prachuab Kiri Khan Province. The purpose of this research was studied the management of Community, collected data by focus group, observation and an in-depth interview from 14 participants who were the members of Community Enterprise of Fair Trade Pineapple Growers Group. This study was divided in two aspects, including successful management and the quality of life. The result of this study showed that after the cooperative had joined Fair Trade under the name of Community Enterprise of Fair Trade Pineapple Growers Group. The successful management concluded by the principles of Critical Success Factor (CSF) 1) Leaders and members of the group are committed to drive the group to comply with the requirements of Fair Trade Organization. 2) The farmers had more knowledge than before; how to plan for planting good quality pineapple products for the market. They had the criteria for selecting members to join Fair Trade. Moreover, they provided the training and development programmes for the members. 3) They had a good relationship with other members and support together within the group. Community Enterprise also worked with other groups such as; sugarcane, mango, and rubber. 4) They had the annual meeting for reporting all results in organization both in every problem and the advantages of organization. In addition, they also had to manage the budget for supporting the communities. The quality of life of the farmers in overall aspects was become well than before. The group had the policies to insure the price of pineapple and as the result the farmers had stable income and could support their families.

Keywords: fair trade, successful management, quality of life, Community Enterprise of Fair Trade Pineapple Growers Group

DOI: 10.20472/IAC.2015.019.074

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