Proceedings of the 19th International Academic Conference, Florence

THE USE OF SOCIAL MEDIA AMONG THE STUDENTS OF COMMUNICATION FACULTY

KADIR CANOZ, OMER BAKAN, AHMET TARHAN

Abstract:

In the current modern societies where mass life is gradually increasing, almost all the communication is executed through mass communication instruments. The traditional instruments such as newspapers, journals, radio, and television and new mass communication instruments such as internet and social media are used for the same purposes. Among them, new communication instruments provide the users opportunities such as being faster than the traditional ones, more advantageous, more entertaining, either individual or mass depending if required and being stored easily. In the conducted studies, however, the results indicating that those new instruments are used by the young generations and the individuals older than a definite age group use it less. This study was conducted to employ the findings related to the mass communication instruments used by the university students and the levels which they use the social media. For this purpose, 438 participants were applied a face-to-face questionnaire. According to the results at the end of the research conducted on the students of Communication Faculty in Selçuk University, majority of university students use the internet and social media most among the mass communication instruments; they spend approximately two hours using those new communication technologies.

Keywords: Communication Faculty, Communication, Mass Communication, Mass Communication Instruments, Social Media

DOI: 10.20472/IAC.2015.019.022

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