Proceedings of the 19th International Academic Conference, Florence

THE VIEWS OF UNIVERSITY STUDENTS TOWARDS PUBLIC RELATIONS PROFESSION AND ITS PRACTITIONERS

OMER BAKAN, AHMET TARHAN, KADIR CANOZ

Abstract:

Numerous studies was carried out to explain the concept, function and profession of public relations. Public relations is a copcept that is percieved differently by different segments of the society. To reveal the views of university students on public relations is important to understand the image of public relations. This study has been conducted to determine the image of public relations profession and practitioners in the eyes of university students. A face to face survey was carried out on 514 students from Selcuk University. Several statistical tests were used to analyze the obtained data. Results of the study reveal that most of the respondents have positive views towards the concept of public relations profession and its practitioners. Most of the respondents stated that the public relations profession requires expertise and this job can only be performed by people who have finished their university education in the field of public relations.

Keywords: public relations, public relations practitioners, university students

DOI: 10.20472/IAC.2015.019.015

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