Proceedings of the 54th International Academic Virtual Conference, Prague




The permanent evolution of the operational process is a critical need generated by the increase of the demands of the final customers as well as by the increase of the complexity of the products or services. Analyzing the process and identifying opportunities for improvement, along with the fluidization of these processes, are the essential steps that must be followed by all the companies that wish to obtain operational performance, efficiency and profit. There are countless tools that can be used in this regard and all that needs to be done is to be known and implemented properly. Automation solutions must be clearly based on the overall business strategy of an organization, in order for them to reap maximum benefits. It is about understanding the needs and seeing beyond optimizations and improvements. Mapping all departments and processes in the company is very important in this case. At the same time, the right people must be identified and trained. Employees feel threatened by new technologies, but with the help of well-structured and targeted upskilling programs, they can adapt and learn how to work with artificial intelligence, analyze data, discover and apply on-the-go solutions and take on new roles. Last but not least important, it is the strategy that will make the difference. Companies need to know their own strengths and have an overview of all processes, people and technologies to anticipate change and make decisions accordingly. Digital transformation is neither easy nor cheap, as the figures show, but it is inevitable, and the companies that strategically approach it have greater chances of being leaders in their field.

Keywords: Effective Management, Objectives, Strategies, Automation, Process Improvement, Operational processes

DOI: 10.20472/IAC.2020.054.019

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