Proceedings of the 23rd International Academic Conference, Venice

GENERAL STRATEGIES OF GEORGIAN WINEMAKING COMPANIES’ MANAGEMENT IN THE CONDITIONS OF INTEGRATED DEVELOPMENT

GIULI KESHELASHVILI

Abstract:

Work offers study of wine market development trends in the world and in Georgia. It analyses Georgian wine export and import and indentifies the sector problems. The role and significance of economic, organizational and managerial relations in wine production and management is discussed. The organizational-economic factors impacting Georgian wine production. The measures for creation of European-type farmer cooperatives are specified. On the example of Georgia the work demonstrates that effective management of vine growing and winemaking requires coordination of the European funds policies with the development and planning instruments to maximize effectiveness of the state support policies in this sector. The recommendations for Georgian winemaking companies’ development are provided.

Keywords: Winemaking Companies; Strategies; Export; Import

DOI: 10.20472/IAC.2016.023.049

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