Proceedings of the 24th International Academic Conference, Barcelona

DEVELOPMENT OF A SCALE TO MEASURE THE FACTORS OF SELECTING THE ALTERNATIVE ACCOMMODATION

NOPPAMASH SUVACHART

Abstract:

This paper relates a study designed to develop a scale to measure the factors of selecting the alternative accommodation from the viewpoint of Thai people. Based on the review of the previous literature and studies the research objectives were posed. The important attributes of alternative accommodation were defined in the literature by several scholars from a qualitative perspective. Nevertheless, up to the knowledge of the researcher a quantitative scale to measure these factors was not developed. The instrument consists of 28 variables on which the respondent has to respond on five point scale and 1 open-ended question for other variable as their suggestions. It was found that out of the total sample of 95; only 92 usable responses was returned. The responses of some of the participants were either incomplete or blank. Items with lower standard deviation (SD<1) were selected. In this process out of 28 items, only 24 were selected for the final scale. These items with less SD also happened to have higher mean (3.55, 4.17), this was in line with the concept of homely atmosphere and non-smoking room being always importance accepted by the students. The researcher recommends that this scale should be further tested and investigated on other domains of attributes and countries to further validate the findings.

Keywords: Accommodation, Alternative, Traveler, Measurement, Scale

DOI: 10.20472/IAC.2016.024.085

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