Proceedings of the 24th International Academic Conference, Barcelona

THOUGHTS OF SHOPPING CENTER MANAGERS ABOUT CORPORATE SOCIAL RESPONSIBILITY

ÖMER BAKAN

Abstract:

Corporate social responsibility is one of the the main themes of public relations field. There are a lot of scientific studies about corporate social responsibility in public relations literature. Social responsibility can be considered as a very important concept also for corporations. Many companies are interested in corporate social responsibility because of various reasons. They can contribute their corporate image by conducting social responsibility activities. It is important to understand the views of the managers from private sector about corporate social responsibility. In this study interview method was used. Interviews were conducted with two shopping center managers from Konya in Turkey, and the data was analyzed. As a general result, it is determined that both of the managers of the shopping centers are sensitive about CSR activities. The managers attach big importance on the subject of CSR.

Keywords: Public relations, corporate social responsibility, shopping center managers,

DOI: 10.20472/IAC.2016.024.009

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