Proceedings of the 26th and the 27th International Academic Conference (Istanbul, Prague)

PRODUCTIVITY AND PROFITABILITY IN CROATIAN RETAIL AFTER THE CRISIS

FRAN GALETIĆ, TOMISLAV HERCEG

Abstract:

The retail sector is one of the most important sectors in Croatian economy. This paper analyzes the profitability of Croatian retail sector compared to other countries of the European Union. The aim of this paper is to show the position of Croatia as the youngest member state of the European Union in comparison with other member states of the European Union and especially compared to ten "new" member states of the European Union. The analysis will show in which areas Croatia is similar to the European Union, but it will also show that unlike most new member states, Croatia’s GDP growth was driven essentially by employment growth, with limited productivity gains.

Keywords: Productivity, Profitability, Croatia, European Union, Retail

DOI: 10.20472/IAC.2016.027.016

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