Proceedings of the 2nd Business & Management Conference, Madrid

MEASURING TOURIST SATISFACCTION IN LOS CABOS

PLÁCIDO ROBERTO CRUZ CHÁVEZ, GUSTAVO RODOLFO CRUZ CHÁVEZ, JUDITH JUAREZ MANCILLA, FRANCISCO ISAIAS RUIZ CESEÑA

Abstract:

To see the view of tourist after having interacted with the various tourist services, is important. This allows you to improve the performance of the localities and receiving as well to attract future an increased influx of visitors. That is why the private sector and the public they are interested to know the opinion of the tourist and his rating of the destination. In this sense, the aim of this work was to analyze the level of qualification and satisfaction of the tourists in the destination of the ends during the second half of 2013. Analyzing its characterisation and potential future through the methodology used by Center for Tourist Studies (CESTUR). It is important to note that the results indicated that Los Cabos has competitive advantages in infrastructure, customer service and the natural environment. As well as challenges to resolve how to increase the range of tourist activities and the change of image in the historical center of the destination.

Keywords: Competitiveness, satisfaction and tourist profile

DOI: 10.20472/BMC.2015.002.003

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