Proceedings of the 31st International Academic Conference, London

CROSS-CULTURAL COMPETENCE OF STUDENTS : A CASE STUDY OF INTERNATIONAL SCHOOL OF TOURISM

CHULEEWAN PRANEETHAM, JITTREE SAITHONG, BENYA JARIYAWIJIT, SASITHON UCHUPONGSATHON, WARUNSIRI PRANEETHAM

Abstract:

Cultural Competence is a concept about learning proper principles of another culture to be applied to the daily life of people in the era of globalization with cultural and racial diversities, advances in science and technology, which people can quickly and easily communicate with others. These issues may affect human’s way of life, beliefs, attitudes and behaviors towards cultural diversity. The integration of the ASEAN Economic Community is one of the factors contributing to the increasing of cultural exchanges, as well as rapidly changes in demographic, economic, and political and social environment may be the cause of cultural adaptation that people are facing and these could lead to a conflict of cultures. Nowadays, focusing the study on cultural competence is very important for education. The purpose of the study can lead promote cultural and cross-cultural competence of students, and raise their cultural awareness, cultural knowledge, and cultural skill on other cultures.

Keywords: competence, cross-cultural, students

DOI: 10.20472/IAC.2017.031.038

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