Proceedings of the 41st International Academic Conference, Venice

BUYER-SELLER RELATIONSHIP-AN ANALYSIS OF CUSTOMER SERVICE EXPERIENCE WITH BARBER SHOP

SUHAS PAKHARE

Abstract:

It’s broadly accepted that to understand customer is a problem. Hence every service providers attract different customer groups. This customer group’s level of fulfillment will also change. It’s normally observed that satisfied customer use to avail the repetitive services from the same seller or service provider. But other way around, there are also some customers, notwithstanding satisfaction from the existing service providers, they defect. It’s fact that 100 % customer retention is not possible practically though seller try to retain the customers. This has an implication on the service provider’s income, productivity and growth. The paper highlights the matters and policies which construct or destruct the buyer-seller relationship with especially reference to the Barber’s services. On the basis of several situations which barber come across customer, that has been explained with reference to the diverse situations to which barber get exposed to.

Keywords: Buyer-Seller Relationship, Service Quality, Trust, Customer Defection, Relationship Strategies, etc.

DOI: 10.20472/IAC.2018.041.027

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