Proceedings of the 41st International Academic Conference, Venice

STUDENTS’ MOTIVATIONS AND ATTITUDES TOWARD ENTREPRENEURSHIP AT A SOUTH AFRICAN HIGHER EDUCATION INSTITUTION

CLARISE MOSTERT, LUZAAN HAMILTON

Abstract:

The fact that entrepreneurship plays a vital role in contributing to the promotion of economic. In recent decades, the South African government has highlighted that entrepreneurship training especially in Higher Education Institutions (HEI’s), is of utmost importance. The decision to be an entrepreneur is determined by specific factors based on an individual’s motivation and attitude. However, in order for HEI’s to create and foster an entrepreneurial culture, it is important to determine the entrepreneurial motivations and attitudes of the students. Descriptive analysis and one-sample t-tests indicated that students at the HEI feel they can easily pursue a career in self-employment if they wished to do so, and that the most important reason for wanting to start their own business was to become an independent person.

Keywords: Students, motivations, attitudes, entrepreneurship, South Africa, Higher Education Institution

DOI: 10.20472/IAC.2018.041.026

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