Proceedings of the 42nd International Academic Conference, Rome

BUSINESS CYCLE SURVEY AND B2B BUYING DECISION

LUCIE POVOLNÁ

Abstract:

The objective of the paper is to determine the degree of agreement between the anticipated industrial demand and the subsequent development of the indicators of economy performance, considering the time period. The methodology of the research compares the balances of business cycle indicators, to the balances of real industry performance in the machining sector. The analyzed time period was 2003 – 2017, and it was split into several parts on account of diverse economic development. It was proved that the reliability of the selected data varies in accordance with the development of economy. The results indicate that there is a dependency between the assessed variables; the more positive economic development, the more reliable the data. The research was realized in the Czech industry with the intention of providing a tool for another potential user – so far, an underestimated one – an industrial business. The results should serve as a tool for mitigation of the B2B market purchase decision uncertainty.

Keywords: business cycle indicator, B2B buying, economic forecast

DOI: 10.20472/IAC.2018.042.040

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