Proceedings of the 1st Business & Management Conference, Vienna

AN EMPIRICAL INVESTIGATION ON FACTORS INFLUENCING SNS ADDICTION

JONG UK KIM

Abstract:

Along with the recent advances of mobile internet technology, use of social network service(SNS) is very common among adolescents or college students in their daily lives. Although there have been a lot of studies on Internet addiction or mobile phone addiction, however, there were little research on SNS addiction so far. Scholars investigated somewhat broader and obscure phenomenon of Internet addiction. In this regard, the current study tried to examine factors which influence SNS addiction behavior. Unlike Internet addiction, there are positive influencing factors such socialization, enjoyment as well as problematic ones like loneliness. Data were collected from college students in Korea to examine how those factors influence addiction behavior and hypotheses were tested using the partial least square method. All three factors, socialization, enjoyment, and loneliness, were found significantly influenced SNS addiction and socialization was positively associated with enjoyment.

Keywords: SNS addiction, enjoyment, socialization, loneliness, Internet

DOI: 10.20472/BMC.2015.001.010

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