Abstract:
The difference between generations can be observed in multiple perspectives of value system, lifestyle and consumer behaviour. This is similar in terms of preferences for choosing workplaces. In our research, we focus on the Z generation, which is garnering more and more importance from the perspective of recruitment, in order to understand the factors they take into consideration when choosing among career paths, the solutions they think are successful for them when planning their career path, and the supporting of their personal development. In the qualitative phase of the research, we conducted mini focus groups (30 group interviews), while our quantitative phase encompassed standardised questionnaires (filled out by 1200 participants). This study introduces the partial results of these project phases.
Keywords: Z generation, primary research, career paths
DOI: 10.20472/IAC.2018.035.015
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