The purposes of this research has 2 objectives, Which are studying of Behavior Tourism and the factors that have impact on Tourist Who come to 100 – Year – Old Samchuk Market for Tourist Purpose. The research uses questionnaire to collect data from 400 Tourist. The data analysis methods which have been used in this research are percentage calculation, mean, standard deviation and the testing of relationship of variation factors by using Chi-square The results Behavior of Tourist to find that The percentage of female is 53% and male is 47% Tourist age between 50 – 59 years old is 33.3% of tourist who have bachelor degree is 46.5%, unmarried is 50.8%, government official is 34.3%, travel with staff is 47.3, travel for tourist purpose seminar is 55.8%, impression in uniqueness of tourist site is 49.5%, money spending for tourist per time per person amount 1000 – 2000 baht is 5.3%. The most popular goods is food and beverage is 60.8%. The percentage of most of the tourists who travel during weekend is 70.8%, of tourists who travel between January to March is 47.8%, of tourists who get information from friend is 42.8%, of tourists who want to re-visit 100 – Year – Old Samchuk Market is 53.5. The factors related to goods character, tourist designation places and tourist promotion package from the government have much influent on decision making of tourist to visit 100 – Year – Old Samchuk Market and the analysis of factors that have correlation with tourist behavior on money spending per time per person of tourist who visit 100 – Year – Old Samchuk Market The Gender, age, education level, married status, career, monthly income, goods character, tourist designation places and tourist promotion package from the government have related to with tourist behavior in term of money spending per time per person at the statistical significant at 0.05 level.
Keywords: Behavior Tourism, Samchuk Market, Spending Tourism