Proceedings of the 53rd International Academic Conference, Dubai

CONSUMER PURCHASING BEHAVIOR ANALYSIS USING CVS POS DATA

KAORU KURAMOTO, YOSUKE KURIHARA, SATOSHI KUMAGAI

Abstract:

In this study, the purchase behavior of customers is analyzed using the purchase history data of convenience stores for one year. Therefore, considering the number of visits to the store, the purchase price, and personal attributes, we use the maximum likelihood method to estimate the customer's selection probability of “continuation” and “separation”. AIC is used as a model evaluation index.

Keywords: Simultaneous purchase Consumer attributes maximum likelihood method logit model AIC

DOI: 10.20472/IAC.2020.053.010

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