Proceedings of the 47th International Academic Conference, Prague

CONTROLLING AS DRIVING FORCE AT TODAY’S DYNAMIC CHANGING COMPANIES

KÁROLY SZÓKA, BRIGITTA KOVÁCS

Abstract:

The task of controlling is to support the management with reports, forecasts and analyses in order to be able to take economically rational decisions. In today’s fast changing economic and information technological environment the management has to react rapidly. This means new challenges for controlling. Due to digitalization, even more real time data is available, can be stored and shared fast. This lead to a change of controlling processes. The focus of reports changed from analysing past figures to current and future trends. Controlling become the strategic early warning system of the companies. This changes the role of controllers, as it is transforming into business partners of management, and also new roles, like Data Scientist will turn up and new skills are needed. Controlling support management to take more adequate decisions, what secure the long-term survival of the company, so in an indirect way the transformation of controlling is a driving force of the companies at today’s dynamically changing environment.

Keywords: controlling, driving force, changing environment, digitalization

DOI: 10.20472/IAC.2019.047.025

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