Proceedings of the 62th International Academic Conference, Vienna
ADVERTISING EFFECTS OF CHATBOTS
HUI-FEI LIN, BENJAMIN YEO, CHIH-RU YU
Abstract:
Keywords: Chatbots, e-commerce, type of customer service agent, self-disclosure time, level of humor, customer service chatbots
DOI: 10.20472/IAC.2024.062.008
PDF: Download